The mother of online fashion becomes a cradle for the daughters of today’s trends and looks.
In the ASOS Fashion Finder what was editorial and schedules has become responsive and dynamic in what is becoming the most informative and engaging relationship between any retailer and its customers.
Revolutionising and re-mixing the magazine formula the retailer sets the broad calendar of fashion seasonality, events and trends mapping out the expansive landscape in readiness for its readers and buyers to populate it with ideas, creations favourites and inspirations.
The role and relationship between ASOS and its advocates is symbiotic and sophisticated as the contributors change hats between buyers and sellers, between creators and admirers and between passive browsers to dynamic contributors. ASOS gives the best contributors the exposure and opportunity to develop through several embryonic stages from Style Rookies to Rising Stars and beyond.
ASOS keeps a firm hold on commercially strategic content, but down to the second-by-second live fashion feed, this is a startling tribute and testament to the creativity of the consumer.