omni-channel retailing Archives - Page 12 of 15

Archive by category "omni-channel retailing" (Page 12)

John Lewis Heathrow Store: Take a tour

John Lewis features heavily in the innovation accolades category, a pioneer in format development, developer of own brand and most noticeably in the omni-channel world at the vanguard of click and collect, next day delivery and a host of customer focused initiatives.

It was then only a matter of travel time before the retailer brought its impressive armoury into the highly competitive but lucrative airport locations with a compact proposition, creaming from its enormous assortment an array of impulse items, British classics, seasonal souvenirs and timeless brands.

John Lewis Airport Ambassador: Pinterest Gallery

Flying the flag beyond its natural habitat John Lewis is set to convert customers worldwide in its quest to make the retail world a considerably smaller and coordinated one.

Follow VM-unleashed! Ltd’s board Connect & Collect: John Lewis Airport Ambassador on Pinterest.

Connect & Collect: John Lewis Airport Ambassador

The rebuilt terminal 2 at Heathrow airport has many benefits beyond the bright new environment, faster check-in, streamlined security processes and state of the art facilities. New and refreshed formats abound in both food and retail, and amongst the dazzling-

Automotivation: Rockar’s Super Highway Hyundai Boutique

In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. In partnership with Hyundai, no-

Foyles Literary Statement: Where Actions Speak Louder than Words

On a street synonymous with literature a new chapter has been written in the tumultuous tale of the traditional bookstore. Foyles may have physically moved only metres, but as a concept it has made a journey that brings it into a new century and a completely different world.

No more so than in the tactile world of books has the impact of the omnichannel presence been felt. The bookstore format has not only had to fight new channels to browse and buy books, but also ground breaking new media on which to transport, translate and digest the content itself. From Shelley to Shakespeare, Byron to Betjeman poetic injustice indeed.

However to every action a reaction, and Foyles has reacted by embracing and creating a literary third place, between the technological tedium of the workplace, and the socially connected chaos of the home; a place where time can be celebrated and cherished with a book, an exhibition, a conversation or a solitary moment in this world of the written word.

The new building is an architectural marvel, with is central atrium carving a cultural breath of fresh literal air through the many levels of laden shelving. Through the midst of material each floor forms a labyrinth for exploration and delight, dotted with bestseller displays, social oases, comfortable couches, exhibition spaces, communal cafes, the lure of a classic vinyl store for Jazz buffs, and a celebration of classical sheet music second to none.

For lovers of books the new Foyles heads straight to the heart.

Do you need to revolutionise your proposition?

Has your concept responded to the new-world marketplace and your changing customer behaviour?

VM-unleashed has have worked with a variety of brands and retailers helping to define the correct channel strategy, and best practice delivery within each channel.

For more information…
tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Foyles, to advise our clients and make then more profitable.

Underground Connection: A New World in Old Street

In an area of London not short of innovation, and with retail delights and surprises bursting out of every industrial alley way and distressed doorway, the newest players are moving underground, taking residence amongst the newsagents and cobblers of Old Street Station.

Just arrived on the Northern line, F is the new pop-up store from French Connection., tapping into the trendy clientele commuting from city central. F has taken up residence for seven months, shunting its newest fashions through the festive frenzy with an opportunity to extend should the spring sunshine be generous and favourable to this adventurous arrival.

F is a hybrid shop. It includes a small ladies wear edit collection in its hundred square metres or so, but strategically acts as a collection point for its express ordering service. Whether bought online or in-store French Connection promises to deliver into store for pick-up by five pm the same day, literally allowing customers to arrive as one person and depart back to suburbia fully fashion refreshed.

The F store is part of a wider trend to use transport hubs for ordering and collecting everything from apples and pears to denim skinnies and fashionable flairs. No longer the inconvenience of home delivery, but the lifestyle luxury of never missing a step, or loosing your strides, in the high speed roll-out of Omni-channel opportunities.

Never an F word spoken, as cool convenience panders to the time paucity of the workforce movers, and French Connection plays to the plaudits and pockets the price indifference.

Do you sell in the most attractive and convenient way, in relation to your customers’ lifestyle and movements? Can they browse and shop with freedom to collect in a place that is best for them?

VM-unleashed monitors and celebrates best practice such as F by French Connection, to advise our clients and make then more profitable.

We have recently worked with one of the world’s most recogniseable automotive brands on a multi-channel strategy to sell and collect merchandise linking online with retail stores.

tim.radley@vm-unleashed.com

The Future of Visual Merchandising: A Priority of Questions

In the wider retail context visual merchandising has suffered from a pre-occupation with the question “How?” The future of visual merchandising will depend very much more on addressing the other questions. Visual merchandising both past & present is witness-

Monki Mania: Refreshing Fashion in a Stagnant Sea

The sum is often bigger than the parts, although in the case of Monki it is the fascinating and intriguing parts that very much bring the Monki world to life.

On the one hand the carefully conceived store concepts from the Forgotten Forest where shoppers walk on a floor of flowers, becoming lost in the trees and discovering fashion gems in discarded tree trunks, through the distressed and decaying City of Oil & Steel where urban regneration is the setting for Monkis ethical clothing policies to the latest underworld extravaganza, fishing for fashion in a sea of Scallops.

On the other hand, personalities abound in the Monki magazine, from phsychic scandinavians and individual designers to fashionistas with a flair for cosmic thermodynamics.

Individuality is celebrated as a whole, and being different creates a glorious commonality.

E-Rapha-lite Movement: The Art of Cyber-Cycling

The true omnichannel customer experience embraces and evolves every touchpoint. It makes the customer dream and aspire, reassures their concerns, educates their knowledge and supports them before, during and after every purchase, from their first purchase. Rapha does all of that and more.

Rapha is the yellow jersey of cycling branding, king of the multi-channel mountains and the sprint king of content management and customer engagement. In the peloton of professional competitors, every corner is covered, every breakaway anticipated as Rapha builds an enviable position as every cyclist’s aspirational accomplice.

The website communicates a genuine passion for cycling from the sponsorship of world famous teams to the evolution and development of events and races for everyone from the enthusiastic amateur, to the aspiring professional. Blogs, videos, interviews and competitions are all harnessed as the brand illustrates its journey on the road to designing and building some of the most innovative equipment on the market and allows their customers to rub shoulders and saddles with the giants of the sport.

With a team of tens of thousands, cyber-cycling becomes a commercial reality, in the trusted hands of Rapha.

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Pre-Rapha-lite Revolutuons : Art on Two Wheels

The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand.

Customer experience is core as product excellence blends with expertise and adrenaline for an atmosphere of true-life experiences and coffee with conviviality as cycle life finds a new home.

Community clamour has already actioned a coffee recycling with an extension of the café, with wider menus, expanded capacity and more creature comforts to entice and entrap the curious cyclist and the engrained enthusiast.