Category: health & beauty

Cool Cat in the Capital: Tiger Earns its Stripes

in assortment structure planning, customer-engagement, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, location strategy, multi-category, store layout, value retailing

Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs. Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element…
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Wicked Company: An Invitation to Indulge

in assortment structure planning, branding & visual communication, health & beauty, home, luxury, telling product stories

No longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistability of its products. A formal invitation seems hardly necessary with displays and imagery…
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