branding & visual communication Archives - Page 22 of 26

Archive by category "branding & visual communication" (Page 22)

Breaking the Mould: Camper’s Creative Footprint

Original DNA, the USP of Camper, pervades every inch of the customers’ experience, maximising every foot with fun and flamboyance.

Step into Serrano to see the retailer cleverly communicate both democracy of choice as well as the celebration of the individual that earmarks the timeless Pelotas, the ingenious Twins, as milestones on Camper’s road to genuine uniqueness.

The stores walls house a thousand monochrome moulds where colour, texture and shape homogenise into a senseless setting, against which the detail, design and vibrant personality of this seasons sellers scream for attention amidst the silence. The parade is complete with a stand-off between today’s table displays and the whitewashed walls of yesteryear.

A sensation for the senses where Camper creates a tantalising tension between its footwear physiologies.

His Magista is in Town: Nike’s Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista.

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear.

The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game. With World Cup fever raising the temperature Magista takes centre stage, as a cunningly created giant spider, fresh from the forests of the Amazon, the backwaters of Brazil.

Fluorescent windows, inspired by the supernatural sci-fi B-films of the fifties, give the boot an almost supernatural persona as it promises to “Create” & “Attack” in the best tradition of out-of-this-world encounters.

From weird and wonderful, to gargantuan graphics here is one world superstar who has timed his run to perfection!

How is your World Cup going?

Puma21: Summer Season Came of Age

For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists.

Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints were given away with any Puma purchase, in a cool collaboration that illustrates exactly the ethos behind the Shoreditch social shopping destination.

Where’s your brand novelty…

Diplomatic Dichotomy: Puma Pins its Colours to the Gender Mast

Between craftsmanship and sportsmanship, allegiance and acceptance, Puma playfully picks its way between its iconic Italian heritage, an empathy with the new world order of soccer and the need to be an all encompassing world-wide, world cup commercial entity.

Priority position passes to the replica kit of the competing nations in the king of cups. Centre stage to Azzurri blue, Italian kit supported by sports tops and casual Ts. Left of centre, Senegal and Ghana add colour and pace from the emerging African climes, whilst the Latin latex of Uruguay adds balance and symmetry of speed with a cool blue show from South American skies.

Beyond the competitive displays the store is emblazoned in pink and blue, across feature displays, merchandise schemes and a play area with a two- toned table football temptation enticing all to compete in an atmosphere of fun and friendship where the sides are neutral and sport for all is the only winner.

Selling the symbols of nationality in a colour concept to embrace the world, Puma pulls off a stunning performance to wow! an adoring crowd of millions.

Are your customers enjoying the World Cup?

“To B or not to B: That is the Beckham”

Coincidence or Capital Investment, David Beckham’s collaborations seem set to conquer everything that stands for “B” in beautiful.

A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fronting fashionable brands such as Breitling, Belstaff and the iconic British Bentley.

True the superstar shares admirable qualities with these benchmark brands. Timeless style, sartorial elegance, intrinsic quality and unique craftsmanship are all expressions that effortlessly cross the touch lines of watch making, engineering, tailoring and have occasionally been used to embellish the reputation of one of the world’s greatest soccer stars, or glamour superstars depending which side of the celebrity fence you sit.

One thing for sure, that teamwork always wins out over the performance of a single solo display, and the fancy foot work that engineered this happy band shows no sign yet of letting in any cheap goals.

Kaleidoscope Kiko: Colour with Confidence

The Kiko Kaleidoscope engulfs the assortment of sunglassed shoppers, adding sparkle and excitement, converting bright young things into dark heroines.

Colour blindness soon recedes to an appreciation of order and authority in regimented rows of ranges and categories coordinated and segmented by size, colour and collection. Kiko carefully controls its space avoiding the chaos that such a vibrant product range could create, overpowering the customer and sending them in rapid retreat to locations of dull salvation.

Walls present logical essential categories and accessories where ranges are relayed with simple packaging and ordered colour palettes, whilst the floor modules present the personality permutations, the possible personas afforded by the clever coordination of eyes, lips, nails and skin.

In a world of oneness the steady growth of Kiko across international boundaries is certainly not one to be experienced from a safe distance.

Pantone Panettone: Colour Constellation

All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light.

Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe who have cherished their precious books, now have the opportunity to indulge in a rainbow assortment mixing & matching their favourite hues.

In the mood for a mellow yellow coffee, a blue conversation, or a seat in the white house advocates can buy coffee cups, mobile pouches, fold up chairs and a myriad of other everyday items in a colour to suit the mood of the day. Azzurri Italy is the epicentre of the current universe but expect a ray of golden, crimson, emerald or ochre sunshine to land near you soon, turning those cold greys decidedly warm.

Are you lacking a little colour in your own little world?

Open: Welcome to the House of Fun

Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail.

Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given over to informally segmented room sets, a coffee bar and plenty of open space for activities and seasonal interaction.

From face painting to french fancies, giveaways to guacamole, and guitar greats to gourmet demonstrations the space was fun and fully social, featured through facebook and twitter whilst interestingly anonymous of the official JL site. The lower level served as a film house with selective screening of cool classics, introduced by doyens of the film fraternity to a decidedly select audience.

Open House exploded the John Lewis brand to a younger audience and kepts then coming back for more in this most innovative of omni-channel experiments.

Soho Alive & Kicking: The Jimi Hendrix Experience

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

“People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street, in a music launch that captures the life & spirit of that bygone, psychadelic age.

The store is home to the entire Hendrix catalgoue collection, merchandise and memorabilia, but to really soak up the Hendrix experience visit the basement. Here Fender, the instrument of choice for the guitar great, has taken its home for 2 weeks, displaying its range of guitars, with hourly masterclasses on re-creating the Hendrix sound for any budding guitar greats.

A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

Need help making the most of your heritage?
Undervaluing the role of the pop-up store?

Benefit’s underground experience: see the Pinterest Gallery

Follow VM-unleashed! Ltd’s board Hidden Benefit: Beauty on a Different Level on Pinterest.