branding & visual communication Archives - Page 19 of 26

Archive by category "branding & visual communication" (Page 19)

From Knightsbridge to Airbridge: Flying the Harrods Flag

Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods.

In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the Harrods brand that catches the eyes and opens the wallets.

Fabulous food creates the destination wall from traditional teas to tempting treats, personalised puddings to branded biscuits. The packaging steals the show building on the original green & gold into a ornate array of pastels and plums, monochrome magic to seasonal scarlets.

Centrepiece the iconic Harrods bag, blocked in the traditional hues, but also resplendent in pink for the feminine soul, and stylish in black for sophistication.

A veritable lesson in empowering an identity to travel to any destination.

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Sweet Sounds for UrbanEars: Colour in a World of White Noise

A simple store speaking louder than words makes the action of listening a pleasure and an experience.

UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the office, on the train, commuting on your bike or on a plane.

The store presents its product as individual heroes, each which its intrinsic features and sound philosophy combined with a rainbow of colour tone, or a sound block of blue and red or green.

The hero presentation is complete with a spectrum of distinctive and desirable boxes creating and delivering colour in a world of white noise.

Colour is always considered the most powerful visual display tool.
Here Urbanears uses the familiar spectrum of colour developed by Apple and taken up by a myriad of retailers and brands from Mini to Morphy Richards.

Is there an opportunity for colour in your business?
Do you live in a grey world?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

A Sonic Site for Sore Eyes is Music to Your Urbanears

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you.

Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities.

Environmental credentials are encapsulated by Platten, where every re-constructed headpiece comes complete with coordinates for your own 5sqkilometres of protected Costa Rican forest packed with rare butterflies, beautiful bugs and special spiders.

On every level UrbanEars is a brand to get your head around.

Every hero has a story!
If you have products that haven’t got a story, have you got a product at all?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

New Home: West Comes East to be Part of the Furniture

west-elm-living-wall

Style travels well,

… and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.

The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East. Particularly impressive and more unexpected is the kitchen department where beautiful boxes build authority across cutlery, cuisine, and crockery which flow into attractive displays of herbs, spices and delicatessen delights.

Customer service is special, as expected, from the home design hub to the cozy coffee bar, where the made-to-measure attention is sure to be a hit with the ecelectic mix of London’s home fashion admirers.

Hidden Benefit: Beauty on a Different Level

Something beautiful happened on the way to Carnaby Street.

Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping no bar is too high.

Whether its bubbles on the lips or fizz on the face this beauty basement promises to be the destination of choice for pampering parties, corporate calming or just some personal preening below the cut and thrust of Carnaby, the sights and sounds of Soho.

Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling

Time waits for no-one

…and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly.

The new store environment brilliantly combines the precious, authority of the watch displays with powerful store graphics, cartoons reminiscent of the halcien days of aeronautical development. Add to this the beautifully designed fixtures again drawing from the brands aeronautical and engineering heritage and the store is picture perfect, a ticking timepiece of creativity and design excellence.

Deichmann Shoe Machine: Running like Brickwork

Saving soles in a sea of shoeboxes, value footwear retailer Deichmann has arrived at a smart solution making self-service shoe buying both visually calming and commercially successful.

Boxing clever and boxing bold Deichmann works with its suppliers, brands and manufacturers to a colour palette that allows a brickwall of boxes to segment the assortment.

Yellow for ladies, blue for boys, reinforces for the not so well at heeled the basic segmentation whilst even the likes of Nike & Adidas conform like foot soldiers, regimented in space for clarity of brand offer.

Against this authority, styles and sellers above the norm, literally and laterally stand out in splendid isolation, no longer just another brick in the wall, but prominent on their cardboard plinths.

Sometimes simplicity can be the answer to a complicated collective puzzle, and this cost-effective solution shows a little lateral thinking can go a long way for less on a shoestring budget.

History in Black & White: John Lewis Unfolds with Every Footstep

It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary.

In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions.

Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black & white, the backdrop to its colourful stories that span the decades.

A history book unfolds with every step from the dawn of “Ready-to-wear” clothing, the invention & evolution of electrical appliances, through the humble beginning of home furnishing drawing to a million millennium curtain closings. And so into the technological age the narrative unfolds further, dotting the I’s and crossing the T’s on IT, the internet and e-commerce.

Omni-channel to all things and all people, many lines read in black and white ensure a bottom one permanently positioned in the black.

Amazon River Island: Blowing the Whistle on the World Cup

No stone unturned on the perpetually flowing river-bed of life at River Island.

At a time when ladies fashion stores may have turned to licking their wounds from a month fighting the football distractions of the Brazilian jungle, River Island embraced the colour and culture of the region, putting up a typically topical performance.

In a game of two halves, ladies summer assortment adorned with the Latin touches of South America was showcased in windows, whilst summer casual shirts and shorts competed with clarity in the menswear jungle. Vibrant window masks created a suitable setting whilst larger than life referee whistles adorned by mannequins, signalled the kick-off of the great River Island World Cup Carnival.

An island of fashion in the summer soccer scene of 2014.

Play it Again Samsung: Kissed by Genius

Content is king, an adage that spans the ages, is still as relevant in a world of inconceivable delivery options, as it was for the first ever drawing.

Novelty goes so far, and wonder a lot further, and Samsung takes that as far as anyone with their groundbreaking technologies. In an ingenious touch of originality the window campaign for their latest TV screens combines the latest kit with the art of Klimt.

Cleverly the display restricts the usual frenetic visual machinations to a subtle, slowly evolving image as the static kiss is brought to 21^st century life before our very eyes. This self control captures the attention and the imagination of the passer-by concentrating its message successfully on the quality and definition of this digital masterpiece.

Classic art and creative thought brought together in a way that stops, for a few precious moments at least, the modern world in its technological tracks.

Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods.

A veritable lesson in empowering an identity to travel to any destination.

A simple store speaking louder than words makes the action of listening a pleasure and an experience.

The hero presentation is complete with a spectrum of distinctive and desirable boxes creating and delivering colour in a world of white noise.

Colour is always considered the most powerful visual display tool. Here Urbanears uses the familiar spectrum of colour developed by Apple and taken up by a myriad of retailers and brands from Mini to Morphy Richards.

Is there an opportunity for colour in your business? Do you live in a grey world?

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you.

On every level UrbanEars is a brand to get your head around.

Every hero has a story! If you have products that haven’t got a story, have you got a product at all?

Style travels well,

Something beautiful happened on the way to Carnaby Street.

Time waits for no-one

Saving soles in a sea of shoeboxes, value footwear retailer Deichmann has arrived at a smart solution making self-service shoe buying both visually calming and commercially successful.

Sometimes simplicity can be the answer to a complicated collective puzzle, and this cost-effective solution shows a little lateral thinking can go a long way for less on a shoestring budget.

It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary.

Omni-channel to all things and all people, many lines read in black and white ensure a bottom one permanently positioned in the black.

No stone unturned on the perpetually flowing river-bed of life at River Island.

An island of fashion in the summer soccer scene of 2014.

Content is king, an adage that spans the ages, is still as relevant in a world of inconceivable delivery options, as it was for the first ever drawing.

Classic art and creative thought brought together in a way that stops, for a few precious moments at least, the modern world in its technological tracks.

Colour is always considered the most powerful visual display tool.
Here Urbanears uses the familiar spectrum of colour developed by Apple and taken up by a myriad of retailers and brands from Mini to Morphy Richards.

Is there an opportunity for colour in your business?
Do you live in a grey world?

Every hero has a story!
If you have products that haven’t got a story, have you got a product at all?