retail brand heritage Archives - Page 13 of 13

Hackett’s Special Place: Popular by Demand

Tim April 28, 2014 April 30, 2014

Join me on a trip through Hackett’s worldwide flagship store…

Hackett’s new home is where the heart is.

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win.

A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

https://www.youtube.com/user/VMunleashed

video

The Mango Recipe: Everyday Essentials & Classic Ingredients

Tim April 24, 2014 April 24, 2014

The improvement in the Mango mens’ assortment goes back to old fashioned principles.

“Sell to customers what they want, when they want it” is the premise behind the move to authority and credibility that underpins the latest SS assortment.

Whilst the store is blocked by category for ease of shop and clarity of offer, the website picks up on this approach with highlight pages focused on core essentials and seasonal classics – “giving the customer what they want”

From the “Slim-fit” chino and the “5 pocket” pant, from the “Printed” shirt to the “Everyday washed” shirt the much loved classics are at the heart of the message communicated to customers, as well as the balance sheet communicated to the board.
For seasonal relevance the website selects the “Ready to Pack” wardrobe combining outfits for holiday and the beach, with essentials & traditional summer styles with the colours and keynotes of 2014.

Mango’s man is happy & healthy as he embarks on the summer months ahead.

How’s your summer assortment looking?
Essential fayre & tasty treats, or a mixed salad lacking in flavour?

image

“Curated by”: In JL we Trust

Tim April 23, 2014 April 23, 2014

‘Curated By’ …

is a new space in the nations most trusted retailer – John Lewis – which offers customers the chance to selectively shop key pieces from premium fashion brands. Handpicked, the first edit includes exclusives from Sacks, Pyrus, Stella Forest, Charli, Muubaa and Second Female as well as Avoca Anthology, By Zoe, Bensimon and Rene Derhy. “In John Lewis we trust!”

image

Furla Lining: Looking inside the Bag

Tim April 23, 2014 April 24, 2014

Story Linings.

Furla bring their world alive, communicating to a wider audience, with different tones and different tongues. The new “hero” Candy takes an oriental tour to the fashion capitols of the Far East, finding fame and fortune on the arms of the Candy converted.

WonderFurla takes to the streets to explore the looks that complement the totes, the satchels the clutches and the duffels. UGC takes a walk through the Furla fashion possibilities. And behind the formal facade the fashion foundation inspiring young designers to work their magic is exposed and explored adding value and integrity to this most discerning of accessories brands. And the brand played on.

image

Great Yarns: The Untold Riches of a Humble Past

Tim April 23, 2014 April 23, 2014

In a world of future uncertainties,

yet high on nostalgia, heritage, vintage and the warmth & security of the rose-coloured past, there’s an immeasurable wealth in bringing back the past to bear the fruits of future commercial success.

Lyle & Scott is no fabrication, but the genuine material, and communicates attractively and intelligently its heritage and its history to current times. Skill abounds in drawing from the past yet being firmly entrenched in the present and learning the lessons of yesterday to propel it into the uncertainties of tomorrow, with the same integrity, quality, style and popularity that has seen it grow from strength to strength for the last 140 years.

image

Weaving Magic: Great Lyle & Scott

Tim April 21, 2014 May 15, 2014

Traditional Scottish knitwear brand…

Lyle & Scott confirms its transformation into a brand at the vanguard of contemporary youth fashion with a first flagship store on hip Carnaby Street.

Straight lines and urban materials sit easily with its trendy neighbours whilst its heritage is woven beautifully into the store fabric through the warmth of wood and the replication of looms complete with yarns and threads.

The 3 collections – contemporary, classic and golf find suitable homes with subtleties of environment to reflect the product personality and attract the appropriate custom profiles. Old and new, trend and tradition in the perfect blend.

how well have you blended your history with your future…

image

Everything’s Coming Up Roses: Cath’s Cornucopia

Tim April 16, 2014 April 23, 2014

Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather.

Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely lets is product do the talking with bold category displays of bags, rags & collectable booty.

The charming interior is enhanced with wallpaper flashes, old doors in yesterday’s pastels creating a suitable setting for its showcase assortment. The home department steals the show with delightful designs adorning soft furnishings to kitchen accessories.

A trademark touch of window humour as seaside rock creates a tasty backdrop for those too young to remember, to wonder, at the spectacle that is the Kidston spectacular.

..how unique are you? are you afraid to make consumer enemies, in a vain attempt to court customer loyalty?

image

Brit Tops: Exemplorary Contemporary

Tim April 16, 2014 April 23, 2014

Combining classic and contemporary thinking,

… is what Burberry Brit is all about. In boutique basements explore the icons from bygones that helped make Burberry the powerhouse brand of today. Traditional Trench with a twist, cool and customisable by button and breast, by colour and collar, lining and length to suit the coolest trend or trend the classic suit.

Intimate space supported by omni-present, every-channel ipads, at the service of the modern consumer in search of the style of yesteryear, stepping out into tomorrow’s brave new Burberry world.

…how well do you blend the heritage of your past with the brave new world?

image