Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather.
Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely lets is product do the talking with bold category displays of bags, rags & collectable booty.
The charming interior is enhanced with wallpaper flashes, old doors in yesterday’s pastels creating a suitable setting for its showcase assortment. The home department steals the show with delightful designs adorning soft furnishings to kitchen accessories.
A trademark touch of window humour as seaside rock creates a tasty backdrop for those too young to remember, to wonder, at the spectacle that is the Kidston spectacular.
..how unique are you? are you afraid to make consumer enemies, in a vain attempt to court customer loyalty?