A rejuvenated Marks & Spencer proving that ‘Less is commercially More!’
It has always been one of the most difficult messages to get across to buyers & merchandisers. That by reducing your number of options, you can drive more sales & profit. M&S has kindly released figures that prove exactly this. A recent reduction in womenswear options has certainly not held back sales growth. Although its womenswear range was streamlined by 5%, sales jumped 15%. Of course, it is more complicated-