Author: Tim
-
A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, … particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the…
-
Reveal the Mystery: Swatch & Learn
The price of competition, … may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase. No watch is worth less in the assortment, so…
-
Crew’s Control: Red Hot BluePrint for International Expansion
After the tantalising teaser of mens and womens only stores, … the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of…
-
Sporting Chances: Home Advantage for Hackett
Sporting actions speak louder than words, …whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs. Hackett cleverly combines its reputation…
-
Scotch & Soda: The World through a Glass Half Full
Lifestyle brands take inspiration from the globe, nourish it, nurture it and develop it for like-minded individuals throughout the world. Scotch & Soda takes its soul of adventure from the streets of Amsterdam to the familiar scenes of the Seine, further-afield to African plains: from Savannah to Soho, from Paris to Paradise. The collections are…
-
Blended Scotch: Dutch Courage from the Avenues of Amsterdam
Own your stores to conquer the world. Amsterdam innovators Scotch & Soda continue to expand with an impressive portfolio of directly owned stores. True to the values of the brand the stores create a journey of exploration combining expected adjacencies with unlikely bedfellows in an environment of creative interest. From its menswear origins the retailer…
-
Hackett’s Special Place: Popular by Demand
Hackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
Our weekly newsletter
For everyone looking to improve themselves as retail professionals, entrepreneurs & shopkeepers.
Join over 11,000 followers & connections enjoying our posts!