Category: retail businesses
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Vans West End: Owning & creating a customer destination
in branding & visual communication, customer experience, customer-engagement, disruptive retail, footwear, in-store services, internationalisation, leisure & sport, location strategy, new retail, product development, retail, retail brand heritage, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandisingThe brave & extraordinary Vans West End is a shop, a skate-park, an exhibition and a concert venue. Within this complexity it has a simple message for retail brands. “Customer community & loyalty must come through more than just selling product. It must come through ‘owning’ something which is central and essential to your customer…
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Finisterre: Owning a responsibility to protect and share the ocean.
in branding & visual communication, customer service, customer-engagement, disruptive retail, ethical retailing, fabrics, in-store services, leisure & sport, meaning in the retail madness, pre-loved, product development, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, secondhand, shop of the future, store experience, store theatre, supply-chains, sustainabilitySome brands sell products, whilst others sell passions. And in this consumer world of over-supply and product fatigue it finally seems that customers are being drawn to companies that were never really meant to be retailers at all. To call them ‘accidental retailers’ is really not fair, because in most cases they have developed assortments…
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To achieve the ‘Healthier Planet’ we crave, will we all need to suffer an ‘Unhealthier Economy?’
in disruptive retail, ethical retailing, fast fashion, high street planning, ladies fashion, meaning in the retail madness, new retail, pre-loved, product suppliers, re-sell, recycling, retail, retail businesses, retail organisations, retail strategy, secondhand, supply-chains, sustainability, town centre planningSustainability must mean less consumption. But should we be very careful about what we wish for? The results from Primark for the recent period, including the ‘golden quarter of Christmas, show a 6% slump in like-for-like sales in the UK. Primark has explained that this has been caused by fragile customer confidence and the wider…
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Brompton bikes back-peddling through the turmoil of Supply & Demand!
Brompton bikes were first invented in 1975. Their story is one of supply & demand. From high demand and little competition to market saturation. It is a lesson in retail economics for all of us. Brompton is known as an innovator in the world of cycling. The brand that developed an urban bike that commuters…
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Will it be complex evidence or trusted witnesses that change the verdict of fast-fashion consumers?
So, it’s been a week when Shein has never been far from the news. Firstly with a pitiful account of itself in front of the government committee, and then the fallout and discussions on why customers shop with them, will they continue to shop with them, and what will it take for them ever to…
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2025: A year to safeguard your trust and keep your customers safe.
in assortment structure planning, branding & visual communication, brave-words, customer experience, customer service, customer-engagement, ethical retailing, food & drink, health & beauty, high street planning, in-store services, leisure & sport, location strategy, meaning in the retail madness, new retail, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experienceJanuary is not many people’s favourite month of the year, unless you work for a credit card business, I guess. But the start to 2025 has been a particularly bad one, with horrendous fires in Los Angeles and Ghana, and our own problems with flooding and storms closer to home. Of course, there are always…
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No.03: “How much product should I put in my shops?” – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, meaning in the retail madness, multi-category, retail, retail businesses, retail management, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.03 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! If you want your shops to be commercially successful then you need to consider very carefully, right at the beginning of the process how much product you are going to…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!