Category: sales promotions & events
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We can not rely on lower inflation to bring our customers back.
Let us hope that the predictions of lower inflation and reduced interest rates have become a reality by the time you read this post. The omens are good. In the traditional cycle of things our customers regularly go through times of financial hardship and relative freedom to spend. It is just a matter of managing…
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Anyone can sell more by reducing the price, but only the wise make money from it!
There’s a lot more to price than reducing it, even when we are living in a ‘Cost of Living Crisis!’ And in fact the clever thing is not to reduce prices, but to avoid reducing them. It is a route that is more difficult and more longer-team to achieve but it offers a sustainable strategy…
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How do retailers get better? The art and science of ‘looking inside’ and of ‘looking outside!’
in analytics, assortment structure planning, customer-engagement, in-store services, meaning in the retail madness, omni-channel retailing, packaging, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store layout, store operations, supply-chains, VManalyticsWhen we look at what we do, as commercially viable and successful retailers, there is no great mystery. The functions that we must address largely span developing a product assortment, building a supply chain, developing shops, e-commerce, and routes to market, manning everything from head office to stores with competent and loyal employees, and then…
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Lush cleaning up with festival-goers as it evolves ‘Customer location planning’
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, shop of the future, store experience, store theatreBeauty brand Lush has recently been in the news with its pop-up shops & shampoo parlours at some of the UK’s largest music festivals, notably WOMAD & Bluedot. Never a brand to stand still, this is an innovative move that is based around some very sensible strategies, and a realisation that being a successful retailer…
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Arming yourself with ‘Added-value’ propositions in the war on low price
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, meaning in the retail madness, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, supply-chains, value retailingIn these ‘cost-of-living’ times I am reminded of one of my first lessons in retail. The difference between price & value. They sound similar and considering how often the word ‘value’ is misused, as in ‘value retailers’ who are in fact ‘low price retailers,’ anyone would be excused for thinking they are the same. I’ve…
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Good customer experiences come in all shapes and sizes: Make sure they’re always in-stock!
in customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, meaning in the retail madness, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store operations, store theatre, visual merchandisingGood customer experiences come in all shapes and sizes: Make sure they’re always in-stock! Ask the customer, ask your colleagues, and ask yourself what is a ‘good customer experience?’ and you will automatically receive a myriad of answers…even from yourself. One of the popular answers will be a physical shop which has atmosphere, beautiful displays,…
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