Category: multi-category
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Retail Strategies: Defining a ‘Customer Focused Retail Proposition’
What we can learn: “The beauty of a new business is that the vision is everything. The horror of old businesses is that everything is visible!”
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TFB: The Fashion Blueprint is community in the right place at the right time.
in assortment structure planning, branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, ethical retailing, ladies fashion, location strategy, meaning in the retail madness, menswear, multi-category, new retail, pop-up stores, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainabilityRetailing is so much about communities today, wherever you look. The processes of being a retailer and even being a shopper have become so complex, so confusing, and so utterly saturated that it is barely possible to sell or buy anything as an individual. More than ever we need the help of others. Particularly as…
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Marks & Spencer shows that retailing is ‘A game of two halves!’
in analytics, assortment structure planning, branding & visual communication, customer experience, food & drink, health & beauty, high street planning, home, in-store services, ladies fashion, meaning in the retail madness, menswear, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, store layout, store theatre, visual merchandisingIt has been an interesting few years for Marks & Spencer, and a month of vindication for its commercial strategy as it once again returned to the FTSE Top 100 of the UK’s largest businesses. It’s digital-first strategy has seen it put its customer, and it’s knowledge of the customer at the heart of everything…
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Marks & Spencer looking good, by making ‘Less look commercially attractive!’
in assortment structure planning, customer experience, fashion accessories, food & drink, high street planning, home, kids fashion, ladies fashion, location strategy, meaning in the retail madness, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, town centre planningMarks & Spencer continues to impress with its sales figures and market share across fashion and home, as well as the more predictable food category. And whilst few would argue that they have the most exciting shops on the high street, the ambitious and highly successful store regeneration program is already reaping rewards, and putting…
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TK Maxx. Using Visual Merchandising to make every customer’s visit into their luckiest day!
in accessories, assortment structure planning, customer experience, disruptive retail, fashion accessories, footwear, health & beauty, kids fashion, ladies fashion, meaning in the retail madness, menswear, multi-category, retail, retail businesses, retail management, retail strategy, space management, space planning, store experience, store layout, store operations, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsThe best brands make extraordinary things very simple. And the clever use of visual merchandising does not need to be complex or sophisticated to define a brand and create unique experiences. I was involved in the research for the Channel 5 documentary about TK Maxx. The interview with one of the producers made me distill…
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“Meet your wardrobe of 2028!” – It has more Second-hand than Fast-fashion
in accessories, analytics, assortment structure planning, brave-words, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, internationalisation, ladies fashion, leisure & sport, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, product suppliers, pureplay, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, value retailing“Meet your wardrobe of 2028!” – It has more Second-hand than Fast-fashion I love this chart! It was produced using Globaldata research and is now 5 years old. It predicts what types of retailer our fashion wardrobe will be bought from in 5 years-time, in 2028. What an appropriate time to revisit it, mid-way through…
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John Lewis: ‘Out-of-sight, out-of-mind!’
in branding & visual communication, customer service, high street planning, home, in-store services, location strategy, meaning in the retail madness, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, town centre planningJohn Lewis: ‘Out-of-sight, out-of-mind!’ Tunbridge Wells, or to be correct Royal Tunbridge Wells, is John Lewis heartland. If you were designing the perfect town for the values and qualities of the brand, the lifestyle, the demographic, the income levels, then you would create Tunbridge Wells. Tunbridge Wells had a John Lewis shop. We had a…
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