Category: retail strategy
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Brompton bikes back-peddling through the turmoil of Supply & Demand!
Brompton bikes were first invented in 1975. Their story is one of supply & demand. From high demand and little competition to market saturation. It is a lesson in retail economics for all of us. Brompton is known as an innovator in the world of cycling. The brand that developed an urban bike that commuters…
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Will it be complex evidence or trusted witnesses that change the verdict of fast-fashion consumers?
So, it’s been a week when Shein has never been far from the news. Firstly with a pitiful account of itself in front of the government committee, and then the fallout and discussions on why customers shop with them, will they continue to shop with them, and what will it take for them ever to…
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No.04: Set your key shop parameters, to cover your costs, and drive your shop profitability – ’52 Steps to the Perfect Shop!’.
in analytics, assortment structure planning, high street planning, location strategy, multi-category, omni-channel retailing, retail management, retail strategy, space management, space planning, store experience, store layout, store operations, store operations compliance, value retailing, visual merchandising operations, vm compliance, vm operationsPost No.04 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We’ve talked about options/sqm as being the most important quantitative parameter when we consider the task of creating a commercially successful shop. Will you have enough density of options to…
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2025: A year to safeguard your trust and keep your customers safe.
in assortment structure planning, branding & visual communication, brave-words, customer experience, customer service, customer-engagement, ethical retailing, food & drink, health & beauty, high street planning, in-store services, leisure & sport, location strategy, meaning in the retail madness, new retail, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experienceJanuary is not many people’s favourite month of the year, unless you work for a credit card business, I guess. But the start to 2025 has been a particularly bad one, with horrendous fires in Los Angeles and Ghana, and our own problems with flooding and storms closer to home. Of course, there are always…
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More Lush. More fun than ever!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingUntil last week my favourite and most fun shop experience would have been the Lush shop on Oxford Street. It isn’t anymore. It’s the new Lush shop on Longacre in Covent Garden! The new concept takes everything that has always been so special about the Oxford Street experience and has wrapped it up in a…
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Søstrene Grene: Sisters delightfully doing it for themselves!
in accessories, assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, packaging, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, value retailing, visual merchandising, visual merchandising operationsSøstrene Grene simply means the Grene sisters, in Danish. However, when it comes to this wonderful retailer of everything from spices to pencils, candles to cardigans, that is the only thing which is simple or ordinary. As they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna &…
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How can a truly sustainable brand embrace the concept of growth?
As with all things sustainable the answer is often complex and multi-layered. This question is no exception. Just like many consumers I’ve sifted through all the general data and detailed product specifications to try to work out how sustainable a brand, or a individual item actually is. How much damage am I doing to the…
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Rituals: Lighting an intimate landscape of shape & colour
in branding & visual communication, customer experience, customer-engagement, disruptive retail, health & beauty, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, windowsI may not fall within the usual customer profile demographic of Rituals, but i find myself mesmorised by the beauty of their shops. I always find myself pulled inside. It would seem that in a world where many commercial retailers have either forgotten, or are simple unaware, of the emotional power on customers, of outstanding…
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Never Knowingly Underestimate John Lewis!
in branding & visual communication, customer experience, customer service, customer-engagement, in-store services, multi-category, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store theatreI’m not the only one to be impressed by the new John Lewis Christmas adverts. They are certainly a ‘nod’ backwards to their Christmas campaign peak years, a decade or so ago, but they also signal an exciting shift in strategy, and a bright future for this most trusted of brands. Listen to what I…
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Body Shop: Seeking a change in fortune for this rough-cut diamond
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, product suppliers, recycling, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store theatre, sustainability, telling product storiesWhere do you begin with the story of Body Shop. So many twists and turns, and so many lessons. Anyone who remembers the 1980s and 1990s experienced a totally new retail concept. Body Shop was way ahead of its time in the world of conscientious cosmetics and toiletries. It was primarily a producer, ensuring that…
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You too can have ‘The Perfect Shop’ by this time next year!