Category: website excellence
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Amazon Wardrobe: Facilitating returns to drive sales
Taking the customer’s money is only half the story of retail. In fact, giving the money back is threatening to become the primary activity in an online world where the customer is now calling the shots. A landscape has formed where the customer returns at will, and the retailer picks up the bill. Buying many…
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Celebrating Omnichannel: Exorcising the ghosts of Christmas past, present & future…
So the winner yet again this Christmas was online retail. Also, apparently and a little contradictory, Amazon was at the same time killing off retail itself, which is a little strange considering that the last time I logged on to Amazon, it was indeed a retailer. It all makes for good headlines, even if…
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