Category: vm operations
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Highly Decorated: Orla Kiely Home for Heroes
Whether you know the name, the un-missable, unmistakable signature leaf pattern of Orla Kiely runs rampantly through most people’s lives like a real life creeper casting its colours and shapes on everything from stationery to lamp shades, from linen to laptop cases. The pattern evokes in its simplicity the sunny retro days of seventies consumerism…
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Future of Visual Merchandising: Tim Radley- Retail Design Expo
Tim Radley, Speaking at The Retail Design Expo You don’t need me to alert you to the fact that retail is in very unchartered territory at the moment as a combination of e-commerce & social media, expensive store portfolios, business rate adjustments and the customer’s changing behaviour towards almost everything from loyalty, possessions, experiences…
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The Future of Visual Merchandising…Creative or Operational?
In the midst of answering client questions, and preparing for a couple of presentations in the near future, at the VM & Display Show and Retail Design Expo (well worth putting in your diaries) I am reminded yet again that “What is the future of VM?” is without doubt the most common question I…
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The 9th Joy of a Retail Spring: Delivering a VMToolkit to Control Stores
Every retailer is different, and in most cases every store is different, from the obvious variations of culture and taste in an international portfolio, the clear operational issues between directly owned stores and wholesale partners, to the more subtle challenges of different store manager personalities and store personnel attitudes. All this requires retailers to create…
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VMTrends: “The Dawn of the ‘Sensual Merchandiser!’”
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store…
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3rd Joy of a Retail Spring – How much product in my stores?
Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built At the heart of this is the eternal question – “How much product should I put in my store?” Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never…
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2nd Joy of a Retail Spring – What do my store staff really do?
As retail stores become more remote from the head office of the business, through more diverse and dispersed portfolios, it becomes more and more difficult to know what operations the store teams are performing, how frequently they are performing them, and to what standards. This understanding is ironically more important than ever as stores serve and…
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