Category: visual merchandising operations
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“Making Money from VM” – Tim Radley @ VM&Display Show
We live in a retail climate where online retailing is making significant in roads into the sales and profits traditionally commanded by physical stores.Customers and retailers alike are questioning the future direction of physical stores, some to the point of asking whether there is a future for physical stores at all. Of more relevance is…
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Retail Beginning or Retail End? 7 essentials for survival!
Sometimes it makes sense to draw a line in the sand, even when the sands are changing at an unprecedented rate. This is certainly the case in retail. We are not surrounded completely by doom-and-gloom retail news, however there is undoubtedly a lot of it. This reached a focus this morning with the announcement from Next…
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The 9th Joy of a Retail Spring: Delivering a VMToolkit to Control Stores
Every retailer is different, and in most cases every store is different, from the obvious variations of culture and taste in an international portfolio, the clear operational issues between directly owned stores and wholesale partners, to the more subtle challenges of different store manager personalities and store personnel attitudes. All this requires retailers to create…
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VMTrends: “The Dawn of the ‘Sensual Merchandiser!’”
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store…
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3rd Joy of a Retail Spring – How much product in my stores?
Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built At the heart of this is the eternal question – “How much product should I put in my store?” Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never…
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2nd Joy of a Retail Spring – What do my store staff really do?
As retail stores become more remote from the head office of the business, through more diverse and dispersed portfolios, it becomes more and more difficult to know what operations the store teams are performing, how frequently they are performing them, and to what standards. This understanding is ironically more important than ever as stores serve and…
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When will head office let me get on with my job?
Store Managers headache no.03 When will head office let me get on with my job? Instant messaging, store operations and the blessing and curse of constant communication For many retailers with multiple outlets, and any retailer with a wide store geography, international portfolio and a combination of direct and franchise operations, direct communication tools…
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Am I displaying with the correct option density?
Am I displaying with the correct option density?How to have your cake and eat it! Some of the most obvious questions are often the hardest to answer, or to be more accurate it would seem, are the ones that no one wants to answer. The repercussions of this “small question” are very great for…
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Why can’t head office communicate to stores in a coordinated way?
“Headaches of a Store Manager…No2” Why can’t head office communicate to stores in one coordinated way? An inbox audit of any store manager’s email system will reveal instantly how well, or not, communication to stores is organised, channelled, filtered and prioritised. Common headaches apart from sheer volume of messages are repeated messages from different…
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“What on earth is happening in my stores?!”
“How can I actually know for certain what is happening in my stores and what my customers are doing, and so ultimately know what to do to improve their experience and my commerciality?” It is still a widespread scenario that head office retail functions do not know what is happening hour after hour, day…
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