Category: sales promotions & events
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Discover a ‘Five-Star Christmas: “Meaning in the Retail Madness”
in accessories, analytics, assortment structure planning, branding & visual communication, brave-words, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, social savvy, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, store theatre, store-videos, supply-chains, sustainability, technology & electrical, telling product stories, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, website excellence, windows“An excellent read *****” “Valuable reference for anyone in retail *****” “This book is more relevant now than ever! *****” ‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are…
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“Circular Storytelling & the Narrative Supply Chain”
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store theatre, telling product stories, visual merchandising“Circular Storytelling & the Narrative Supply Chain”Compelling reading away from the monologues of manufacturers The most cost-effective way to add genuine value to any product is through delivering an original product personality and compelling storyline! The product supply chain offers the most incredible opportunities to create rich, unique, and attractive stories around products. Yet in…
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Exclusive Interview with Tim Radley: Visual merchandising & shop design
in assortment structure planning, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsJoin Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Please click on the image link below… In this interview Tim explains important areas that all retailers…
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Talking about ‘Experiential Retailing’ for SMEs with Startups.co.uk
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, personalisation, pop-up stores, product suppliers, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store layout, store operations, store theatre, visual merchandising, windowsVery pleased to have collaborated with Startups.co.uk on an article about Experiential retailing.Thanks to Helena Young, for inviting me to contribute. Of course, creating and delivering a good customer experience is so important for every retailer. But will it be the saviour of the high street, the knight in shining armour for independent retailers?Well, not necessarily! As…
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‘Selling-our-Souls’ for product salvation
in analytics, customer experience, customer service, customer-engagement, disruptive retail, health & beauty, in-store services, leisure & sport, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, technology & electrical, telling product stories, visual merchandising‘Selling-our-Souls’ for product salvation Certainly, for those amongst us not born with a mobile in our hands, the thought of giving away our personal data and intimate thoughts and activities to brands and retailers sometimes seems quite shocking, intrusive at the very least. We spend our lives opting out of data sharing whenever we take…
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Does ‘customer bliss’ come through ignorance or transparency?
Does ‘customer bliss’ come through ignorance or transparency? The row between Tesco & Heinz has been in the news recently. It is the same row Tesco is also having with other suppliers over the hike in supplier pricing and the knock-on effect to the retail price. Tesco has positioned itself as the customer champion, refusing…
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The 6 Best Retail Strategies: No.4 Physical Shop Strategies
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsPhysical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in…
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What are retail’s 6 ‘Astute Strategies‘
in accessories, analytics, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, pop-up stores, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, secondhand, shop of the future, social savvy, space management, space planning, store experience, store operations, store operations audits, store operations compliance, store theatre, supply-chains, sustainability, technology & electrical, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsCreating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product and service sectors that they inhabit, the markets in which they operate, their level of ambition and…
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Toms “One-for-One” Love: Fashionable Philanthropy
in accessories, assortment structure planning, branding & visual communication, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, footwear, internationalisation, omni-channel retailing, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, social savvy, sustainability, visual merchandisingInvention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the world with every purchase. Its new stores are not only presenting…
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Aaah Bicester! Tasty Temptations in “Tesco Town”
in assortment structure planning, branding & visual communication, customer experience, customer service, food & drink, impulse retailing, in-store services, multi-category, omni-channel retailing, Pinterest Gallery, retail, retail strategy, sales promotions & events, space management, space planning, store layout, store operations, value retailing, visual merchandisingIt’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol…
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