Category: sales promotions & events
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Is eBay the Sustainability Hero of Black Friday?
in assortment structure planning, brave-words, disruptive retail, meaning in the retail madness, multi-category, new retail, product suppliers, recycling, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, supply-chains, sustainabilityIn case this sounds far-fetched we should remember that eBay began life as the online equivalent of a glorified car-boot sale. We all spent time selecting our target products, planning our bid strategies, and we passed some enjoyable and exciting times counting down the auction clock and firing in our last-minute offers. Before sustainable retailing became a…
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“2p or not 2p:” What is the point of Ultra-Fast Fashion?
in assortment structure planning, fashion accessories, footwear, ladies fashion, meaning in the retail madness, menswear, product suppliers, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, supply-chains, sustainability, value retailingThis story begins with a Channel 4 documentary behind the scenes of the world’s largest ultra-fast fashion retailer. Against a backdrop of endless working hours and horrendous working conditions, apparently each worker earns as little as 2p for every garment they stitch and sew! The next chapter takes us to the inventory bloodbath of what…
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Discussing ‘Experiential Retailing’: Hotel Chocolat – ‘Vertically Integrated Indulgence’
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, packaging, personalisation, product suppliers, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store operations, store theatre, supply-chains, sustainability, telling product stories, visual merchandisingListen to myself, Tim Radley, on the Louise Lally podcast, discussing the much vaunted but little understood concept of ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Hotel Chocolat, a brand that not only transformed the ways to create, package and…
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Discover a ‘Five-Star Christmas: “Meaning in the Retail Madness”
in accessories, analytics, assortment structure planning, branding & visual communication, brave-words, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, social savvy, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, store theatre, store-videos, supply-chains, sustainability, technology & electrical, telling product stories, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, website excellence, windows“An excellent read *****” “Valuable reference for anyone in retail *****” “This book is more relevant now than ever! *****” ‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are…
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“Circular Storytelling & the Narrative Supply Chain”
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store theatre, telling product stories, visual merchandising“Circular Storytelling & the Narrative Supply Chain”Compelling reading away from the monologues of manufacturers The most cost-effective way to add genuine value to any product is through delivering an original product personality and compelling storyline! The product supply chain offers the most incredible opportunities to create rich, unique, and attractive stories around products. Yet in…
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Exclusive Interview with Tim Radley: Visual merchandising & shop design
in assortment structure planning, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsJoin Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Please click on the image link below… In this interview Tim explains important areas that all retailers…
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Talking about ‘Experiential Retailing’ for SMEs with Startups.co.uk
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, personalisation, pop-up stores, product suppliers, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store layout, store operations, store theatre, visual merchandising, windowsVery pleased to have collaborated with Startups.co.uk on an article about Experiential retailing.Thanks to Helena Young, for inviting me to contribute. Of course, creating and delivering a good customer experience is so important for every retailer. But will it be the saviour of the high street, the knight in shining armour for independent retailers?Well, not necessarily! As…
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‘Selling-our-Souls’ for product salvation
in analytics, customer experience, customer service, customer-engagement, disruptive retail, health & beauty, in-store services, leisure & sport, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, technology & electrical, telling product stories, visual merchandising‘Selling-our-Souls’ for product salvation Certainly, for those amongst us not born with a mobile in our hands, the thought of giving away our personal data and intimate thoughts and activities to brands and retailers sometimes seems quite shocking, intrusive at the very least. We spend our lives opting out of data sharing whenever we take…
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Does ‘customer bliss’ come through ignorance or transparency?
Does ‘customer bliss’ come through ignorance or transparency? The row between Tesco & Heinz has been in the news recently. It is the same row Tesco is also having with other suppliers over the hike in supplier pricing and the knock-on effect to the retail price. Tesco has positioned itself as the customer champion, refusing…
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The 6 Best Retail Strategies: No.4 Physical Shop Strategies
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsPhysical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in…
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