Category: omni-channel retailing
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The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.
My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies,…
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Supply & Demand: Always driving the fortunes and misfortunes of retailers
Supply & Demand: Always driving the fortunes and misfortunes of retailers The latest retail sales figures do not make good reading. Everything from footfall to sales volumes, margins and profits are down. Behind the data the customer is quaking under the pressure of rising costs and inflation. This is the news. The reality of the…
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