Category: internationalisation
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“Global Local Retailing” – Familiarity & Contempt in the Backyard
The combination of a powerful global brand with local creatives, craftsmen and manufacturers has to be a recipe for success in this international world with its ironically specific local tastes. Passing through central London on an Oxford Street East to West route taking in the crisp morning air it seems that the better US brands…
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Maxximising Potential: TK Putting on the Style
TK Maxx is now so central to so many customers’ buying plans that it’s difficult to remember the huge strides it has taken over the recent decade to propel its proposition into the mainstream and its results into the realms of high street fashion fantasy land. It’s original UK arrival was so American and…
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Spanish Statement: The Primark Pinnacle of Pre-eminence
The last decade has seen the rise of Primark as a tour de force in the world of value fashion as it strides from the UK and Ireland across Spain, Germany, Italy and now to the United States. It is easy but incorrect to brand Primark as simply low prices. These it certainly has through…
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Celebrating Omnichannel: Exorcising the ghosts of Christmas past, present & future…
So the winner yet again this Christmas was online retail. Also, apparently and a little contradictory, Amazon was at the same time killing off retail itself, which is a little strange considering that the last time I logged on to Amazon, it was indeed a retailer. It all makes for good headlines, even if…
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House of Hackney: passionate people producing amazing experiences
To step off Shoreditch High Street into the House of Hackney is a journey into such a wonderful world of sumptuous colour and texture that a visit to Narnia itself would be no more astounding. And that is not to sleight Shoreditch but to extoll the voluptuous virtues of this home emporium that it so…
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The Sound of Silence: Stimulating Airport Retail
As an increasing number of airports opt to turn down the din, Tim Radley contributes to an article in Frontier Magazine which takes a look at whether low-noise environments can pave the way for happier shopping. While the warm and welcoming voice over the tannoy and accompanying ‘bing bong’ are often associated with happy…
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The 7th Joy of a Retail Spring: Grading International Assortments
It used to be one of the great discussion points regarding customer demographics in the early days of international expansion. “Are all customers the same?” Clearly experience and time has shown us that they are not the same – not within a single country and absolutely not internationally. Any retailer expanding to new lands must be aware…
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Retail Locations Traffic Drivers: Trust, Friendship & Leadership
Traffic is the only thing that matters when it comes to creating successful and profitable retail destinations. It is the lifeblood that pumps money into the local community, creates vibrancy and confidence and attracts new and successful additional retailers to tempt yet more visitors into what rapidly becomes a positive traffic snowball. This traffic…
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