Category: customer experience
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Empowering & Organising Retail People: Bringing ‘Meaning to the Retail Madness’
Retail has a chequered history of human resource management, to say the least. Sadly, some of us will still remember the aggressive cultures that used to pervade the offices of some our biggest retail businesses. Even recently, I have experienced the painful charting of an executive hierarchy, stating with precision who is more important than…
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Don’t you think that beautiful shop experiences always come from the people who work there?
Don’t you think that genuine, beautiful shop experiences always come from the people who work in the shop? In other words, the most important thing in retail is people. I have always loved shop design. There is something magical in the creative impact from colour, materials, lighting, and textures. I admire it to this day,…
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Just Eat, does ‘reading between the lines’ ruin your appetite?
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chainsJust Eat, does ‘reading between the lines’ ruin your appetite? With brands communicating such a ‘plethora’ of data and performance statistics, it seems transparency is not only an issue with sustainability, but with performance itself. Whilst it cannot be argued that Just Eat is narrowing its losses, marginally increasing its revenue, and increasing its sales…
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‘Selling-our-Souls’ for product salvation
in analytics, customer experience, customer service, customer-engagement, disruptive retail, health & beauty, in-store services, leisure & sport, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, technology & electrical, telling product stories, visual merchandising‘Selling-our-Souls’ for product salvation Certainly, for those amongst us not born with a mobile in our hands, the thought of giving away our personal data and intimate thoughts and activities to brands and retailers sometimes seems quite shocking, intrusive at the very least. We spend our lives opting out of data sharing whenever we take…
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Bloom & Wild: Delivering a fragrant revolution
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, home, meaning in the retail madness, new retail, omni-channel retailing, packaging, personalisation, product suppliers, retail businesses, retail management, retail organisations, retail strategy, supply-chainsBloom & Wild: Delivering a fragrant revolution I’d recommend that we all spoil ourselves with flowers. Not, for the hell of it, and not any flowers. Just those delivered by Bloom & Wild. Bloom & Wild are now relatively established, however it does us no harm to remind ourselves of the reasons for their success so…
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Community Tesco: ‘Chatting up’ the locals
It’s not that I have ever had any bad experiences with Tesco, but I’ve never really connected with them as a brand either. I told them as much when I met them a while ago to discuss opportunities for their Tesco Express shops. Despite having the premise of being ‘local’ there really was nothing much…
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How to think & act like a ‘Digital-first’ brand or retailer
in analytics, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvyWhat even is a digital-first brand or retailer? What does digital-first actually mean? In essence, it is the culture and the practice, of putting digital considerations of every kind at the forefront of strategies and operations. To be digitally-led. To be digital-first. It is the key for every business now. And it is equally essential…
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‘Distant’ online retailers are becoming ‘expert in selling’ but forgetting ‘how to give’
‘Distant’ online retailers are becoming ‘expert in selling’ but forgetting ‘how to give’ I am sure I am not the only one to have been disappointed and disgusted at the condition of some products that arrive on my doorstep, from online retailers. My latest experience was the receipt of some ladies coats from one of…
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There’s much more to successful store concepts than interior design!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, high street planning, in-store services, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, space management, space planning, store experience, store layout, store operations, store theatre, town centre planning, visual merchandisingAre you are planning your new ‘Shop of the Future?’ Will it be more creative, more beautiful, more engaging and more exciting than ever? Well that will largely depend on whether it will be integrated and woven, more than ever, into the strategic and operational fabric of your modern retail business. The fact is there’s…
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IKEA: The value of ‘groundwork’ not ‘deskwork’ . From ‘customer to community experiences!’
in analytics, assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, food & drink, high street planning, home, in-store services, internationalisation, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, personalisation, recycling, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, space management, space planning, store experience, store layout, sustainability, town centre planningIKEA: ‘A lively happening’ coming soon to a place nearby There are many interesting learnings from the opening of the new IKEA shops across the globe, not least the fact that the roll-out is happening at a pace against a back-drop of shop closures, particularly amongst established chains. There is much to digest in the…
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