Category: brave-words
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Fast-fashion: Selling its soul for a slice of the second-hand market?
Fast-fashion: Selling its soul for a slice of the second-hand market? As the resale market grows and evolves at a pace, it is more important than ever to dig deeper behind the businesses involved, particularly if your motives for buying second-hand are to reduce the volume of new product sales, and to divert used products…
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Gymshark: Coming down to physical earth with a bump
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, leisure & sport, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product stories, visual merchandisingI am a huge fan and advocate of Gymshark. The story behind the sportswear brand’s origins and its founder, Ben Francis, is inspiring. Everything I have ever read about his values and philosophy on leadership makes me believe that he is a compassionate, and motivational boss to work for. Above all Gymshark make excellent gym…
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“Circular Storytelling & the Narrative Supply Chain”
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store theatre, telling product stories, visual merchandising“Circular Storytelling & the Narrative Supply Chain”Compelling reading away from the monologues of manufacturers The most cost-effective way to add genuine value to any product is through delivering an original product personality and compelling storyline! The product supply chain offers the most incredible opportunities to create rich, unique, and attractive stories around products. Yet in…
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Were the seeds of second-hand, vintage, and fashion rental sewn in ’70s football sub-culture?
in brave-words, customer-engagement, fashion accessories, internationalisation, leisure & sport, meaning in the retail madness, menswear, personalisation, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sustainabilityWere the seeds of second-hand, vintage, and fashion rental sewn in ’70s football sub-culture?Check out a fascinating BBC article and exhibition in Liverpool The popularity of fashion rental and vintage re-sale is gathering pace, driven by both aesthetic and sustainable motives. A key attraction is to break away from the mainstream commercial, both in terms…
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Empowering & Organising Retail People: Bringing ‘Meaning to the Retail Madness’
Retail has a chequered history of human resource management, to say the least. Sadly, some of us will still remember the aggressive cultures that used to pervade the offices of some our biggest retail businesses. Even recently, I have experienced the painful charting of an executive hierarchy, stating with precision who is more important than…
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Is there another Zara? Or is it running out of ‘fast-fashion time?’
in assortment structure planning, brave-words, disruptive retail, fashion accessories, footwear, ladies fashion, meaning in the retail madness, new retail, product suppliers, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainabilityZara is extraordinarily successful. But will it become a victim of its own success, so long as sustainability remains a victim of Zara. Zara has become the most amazingly successful fashion retailer ever. It perpetually fills its stores with new and exciting styles, that customers across the world constantly fall in love with. To achieve…
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The 4 reasons why retailers behave ethically & ‘change for the better’
The invasion of Ukraine, as with COVID before, is showing us the ‘Ethical DNA’ of our favourite brands & retailers There are 4 reasons why retail and consumer brands behave ethically and “change for the better.” In essence they react ethically and commercially, in various combinations. Ethical perception depends on the context of the situation.…
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The 6 Best Retail Strategies: No.5 Sustainability Strategies
in assortment structure planning, brave-words, customer-engagement, disruptive retail, internationalisation, meaning in the retail madness, packaging, product suppliers, recycling, renting, retail management, retail organisations, retail strategy, retail-regeneration, social savvy, supply-chains, sustainability, telling product storiesSustainability: Making more from less Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted, from the marketing department to every department across a business. Products…
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Changing Habitat: Survival of the Stylish
in assortment structure planning, brave-words, customer experience, home, in-store services, omni-channel retailing, packaging, Pinterest Gallery, product suppliers, retail, retail brand heritage, retail strategy, space planning, store experience, store layout, store operations, store theatre, visual merchandisingSince 1964 Habitat has been adorning the houses and apartments of design-minded Europeans consistently stylish in an ever changing world of taste whilst weathering its own personal storms as it passed from its visionary founder Sir Terence Conran through several corporate reincarnations until settling recently in the Sainsbury’s stable. And so to Nine Elms in…
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Incredible Universe: “Welcome to the Global Shopping Mall”
Tim Radley speaking at the PLUGin event – “Welcome to the Global Shopping Mall – future of E-commerce and Retail” Those, with a longer retail tooth, will remember an extreme retail concept from the 1990s called Incredible Universe. At 17,000 sqm it was a retail heavyweight, selling everything electrical and technological, such as it…
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