Category: branding & visual communication
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“Circular Storytelling & the Narrative Supply Chain”
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store theatre, telling product stories, visual merchandising“Circular Storytelling & the Narrative Supply Chain”Compelling reading away from the monologues of manufacturers The most cost-effective way to add genuine value to any product is through delivering an original product personality and compelling storyline! The product supply chain offers the most incredible opportunities to create rich, unique, and attractive stories around products. Yet in…
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The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.
My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies,…
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Actually, what is a good retail experience?
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store layout, store operationsActually, what is a good retail experience?Listen to Tim Radley discussing ‘Customer Experiences’ on the Louise Lally podcast Please click the link below to follow the discussion… Retailing with Meaning Ep1 Store Concepts (podbean.com) ‘Experiential retailing’ is a term most often used to express extreme physical shop theatre, music, lights, bells & whistles. It has…
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Exclusive Interview with Tim Radley: Experiential Retailing & Store Concepts
Join Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the future of physical shop concepts and omni-channel ‘Experiential Retailing!’ Please click on the image link below… In this interview Tim explains important areas that all retailers should consider when developing their own retail experiences, both physical and…
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Beware the ‘retail wolves in sheep’s clothing!’ Or is Deliveroo nothing more than a ‘sheep in a retail wolf costume?’
in branding & visual communication, customer experience, customer service, disruptive retail, food & drink, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chainsBeware the ‘retail wolves in sheep’s clothing!’ Or is Deliveroo nothing more than a ‘sheep in a retail wolf costume?’ As the delivery business opens its first, and perhaps last, physical food convenience store. The extraordinary COVID lockdown period created a melting pot of retail disruption. The definition itself of what is a retailer, was…
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Is it right to celebrate beautiful retailing, from less than beautiful retailers?
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, personalisation, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, sustainabilityIs it right to celebrate beautiful retailing, from less than beautiful retailers? This is a conundrum I consider every time I come across an amazing new shop, but from a business I prefer not to buy from. Can creativity be tainted by its retail context? In the same way that we are often told to…
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Talking about ‘Experiential Retailing’ for SMEs with Startups.co.uk
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, personalisation, pop-up stores, product suppliers, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store layout, store operations, store theatre, visual merchandising, windowsVery pleased to have collaborated with Startups.co.uk on an article about Experiential retailing.Thanks to Helena Young, for inviting me to contribute. Of course, creating and delivering a good customer experience is so important for every retailer. But will it be the saviour of the high street, the knight in shining armour for independent retailers?Well, not necessarily! As…
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My exciting collaboration with the London College of Fashion
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, footwear, jewellery, ladies fashion, location strategy, meaning in the retail madness, menswear, new retail, omni-channel retailing, pop-up stores, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, space management, space planning, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandising, windowsPleased to announce that I’m working with the London College of Fashion this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate and…
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Just Eat, does ‘reading between the lines’ ruin your appetite?
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chainsJust Eat, does ‘reading between the lines’ ruin your appetite? With brands communicating such a ‘plethora’ of data and performance statistics, it seems transparency is not only an issue with sustainability, but with performance itself. Whilst it cannot be argued that Just Eat is narrowing its losses, marginally increasing its revenue, and increasing its sales…
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Does ‘customer bliss’ come through ignorance or transparency?
Does ‘customer bliss’ come through ignorance or transparency? The row between Tesco & Heinz has been in the news recently. It is the same row Tesco is also having with other suppliers over the hike in supplier pricing and the knock-on effect to the retail price. Tesco has positioned itself as the customer champion, refusing…
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