Category: analytics
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How to think & act like a ‘Digital-first’ brand or retailer
in analytics, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvyWhat even is a digital-first brand or retailer? What does digital-first actually mean? In essence, it is the culture and the practice, of putting digital considerations of every kind at the forefront of strategies and operations. To be digitally-led. To be digital-first. It is the key for every business now. And it is equally essential…
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IKEA: The value of ‘groundwork’ not ‘deskwork’ . From ‘customer to community experiences!’
in analytics, assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, food & drink, high street planning, home, in-store services, internationalisation, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, personalisation, recycling, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, space management, space planning, store experience, store layout, sustainability, town centre planningIKEA: ‘A lively happening’ coming soon to a place nearby There are many interesting learnings from the opening of the new IKEA shops across the globe, not least the fact that the roll-out is happening at a pace against a back-drop of shop closures, particularly amongst established chains. There is much to digest in the…
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What are retail’s 6 ‘Astute Strategies‘
in accessories, analytics, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, pop-up stores, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, secondhand, shop of the future, social savvy, space management, space planning, store experience, store operations, store operations audits, store operations compliance, store theatre, supply-chains, sustainability, technology & electrical, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsCreating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product and service sectors that they inhabit, the markets in which they operate, their level of ambition and…
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Enable yourself for 21st century retail: How to think & act like a ‘Digital-first Retailer’
What is a Digital-first retailer? What does digital-first, or being digitally led, actually mean? They are the buzzwords of the moment, the latest in a lengthening line of technology originated expressions that have in turn become essential to retail. It is the supercharged increase in digital retail sales that has prompted a spiraling interest in…
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“Saving Planet Retail:” From ‘Economies of Scale’ to ‘Scale of Economies!’
From ‘Economies of Scale’ to ‘Scale of Economies!’ The principle behind making money from ‘economies of scale’ is to produce high volumes of products, which reduces the individual unit cost. The more you make and the more you sell the greater the margin and the greater the profit. The principle behind making money from ‘scale…
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Community Location Planning: A Circular Approach
Retailers are having to drastically re-think many of their commercial practices. Location planning departments will be at the head of the queue when it comes to looking for new answers. Scratching their heads for an alternative strategic approach to where and why they open and close stores. Traditional traffic analysis and demographic profiling should still be…
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Customer Experience Analytics: Which comes first…the Chicken or the Egg?
Which should come first, the chicken or the egg? How long will the chicken stay for, where will she go, and how many eggs will be in her basket? The answers to customer experience analytics still seem tantalisingly out of reach for many retailers. This year’s RBTE event at Olympia had its fair…
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Do you know the “new” rules for your next store design?
Retail professionals are under extreme pressure to deliver what they always have, but now in a retail landscape that is being transformed by changing customer behaviour and a migration of retail sales to e-commerce. There is a level of confusion and indecision that has entered many retail teams, that comes from the evolution of…
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Sales = Traffic x Conversion: The Complexities of a Simple Equation
Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre. What retail…
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6th Joy of a Retail Spring – Secrets behind Product Sales
Any good retailer knows from its product sales what its customers’ buy and equally what seems to be impossible to sell to them, but why? Do you know why? Is it simply the wrong product, or perhaps something more subtle in the colour, the size, the style or the taste, or simply something as obvious as the price point?…
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