visual merchandising Archives - Page 15 of 15

Archive by category "visual merchandising" (Page 15)

Making your stores sing and your tills ring?

When it comes to turning your stores into selling machines, one solution rarely fits all. Even outlets within the same chain will have different drivers to deliver that all important best practice that will unlock your sales performance. Some outlets may rely-

Cutting Straight to the Customer: Stylish Stories & More

Join me on a stroll through a unique store experience…

& More Stories is a tale of creative product collections that breaks the mould of traditional fashion story grouping.

Fashion powerhouse H&M plays a strong hand in a format where the assortment is bought and displayed around personality and “style” and not fashion and trend. The retailer cuts straight to the customer with collections such as “Poetic & Dandy” and “Sophisticated & Architectural,” and whilst the desciption may not role off the tongue the stories are tight and focused combining fashion with accessories, jewellery with lingerie, beauty with boots. All is housed in an eco-friendly non-committal environment where every story tells a picture.

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West Elm: Tottenham Court Road, London

This gallery contains 11 photos.

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported-

Everything’s Coming Up Roses: Cath’s Cornucopia

Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather.

Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely lets is product do the talking with bold category displays of bags, rags & collectable booty.

The charming interior is enhanced with wallpaper flashes, old doors in yesterday’s pastels creating a suitable setting for its showcase assortment. The home department steals the show with delightful designs adorning soft furnishings to kitchen accessories.

A trademark touch of window humour as seaside rock creates a tasty backdrop for those too young to remember, to wonder, at the spectacle that is the Kidston spectacular.

..how unique are you? are you afraid to make consumer enemies, in a vain attempt to court customer loyalty?

Blended Scotch: Dutch Courage from the Avenues of Amsterdam

Own your stores to conquer the world.

Amsterdam innovators Scotch & Soda continue to expand with an impressive portfolio of directly owned stores. True to the values of the brand the stores create a journey of exploration combining expected adjacencies with unlikely bedfellows in an environment of creative interest.

From its menswear origins the retailer now creates collections for boys – Scotch Shrunk, catering for children in the image of their fathers as well as Maison Scotch, for the modern woman and R’Belle for the daughters of style ambassadors. Success is no Scotch mist, but the sweet smell of Soda Success.