Deichmann Shoe Machine: Running like Brickwork

Saving soles in a sea of shoeboxes, value footwear retailer Deichmann has arrived at a smart solution making self-service shoe buying both visually calming and commercially successful.

 

deichmann-shoe-machine-women-boxed-up

Boxing clever and boxing bold Deichmann works with its suppliers, brands and manufacturers to a colour palette that allows a brickwall of boxes to segment the assortment.

Yellow for ladies, blue for boys, reinforces for the not so well at heeled the basic segmentation whilst even the likes of Nike & Adidas conform like foot soldiers, regimented in space for clarity of brand offer.

Against this authority, styles and sellers above the norm, literally and laterally stand out in splendid isolation, no longer just another brick in the wall, but prominent on their cardboard plinths.

deichmann-shoe-machine-vision-of-woman deichmann-shoe-machine-brand-boxing deichmann-shoe-machine-summer-shelving

Sometimes simplicity can be the answer to a complicated collective puzzle, and this cost-effective solution shows a little lateral thinking can go a long way for less on a shoestring budget.

 

West Elm – Labs of Love: Where Style Begins at Home

Fashion comes & goes, but style last forever.

west-elm-design-lab-credentials

An intrinsic part of the West Elm proposition is the Design Lab in every store from Manhattan to Marylebone. And with an assortment built on timeless beauty combined with current looks and the latest materials why wouldn’t you trust West Elm to transform your humble abode into the talk of the neighbourhood?

For the independent minded there’s the top line advice on colours and fabrics, through to the bottom up support where taste, design, coordination, construction, decoration, management and installation are all part of the impeccable service. Credentials in tact, with local sourcing for a consummate international traveller.

Home is where the “art” is!

west-elm-design-lab-composite-parts  west-elm-design-lab-local-resources  west-elm-design-lab-suitable-setting

Are you lacking a little soul in your homewares?

Exeter Stage Left: High Drama at John Lewis

Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

john-lewis-hybrid-store-exeter-internet-mannequins

The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors. The escalator wells provide enticing drama at the front of every floor from rows of mannequins, seaonal displays, hot brand areas and showcases for the new Home value range.

Within the floor layout showcase assortments give representation to each department, with key categories displayed with a little more drama that the traditional department store format. Reduced assortment is complemented by the many internet stations, stimulating the customer to explore the wider range, supplement their store purchases online and take advantage of the next day, click and collect.

Where trend has often faltered, the queen of tradition sails serenely into the brave new world of retail.

john-lewis-hybrid-store-exeter-home  john-lewis-hybrid-store-exeter-internet-terminal  john-lewis-hybrid-store-exeter-toiletries

Never get too old to learn new tricks…
Do you need help adapting to the brave new world?

Maxximum Potential: TK Putting on the Style

TKMaxx- gold label

On the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden.

The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best premium brands rub shoulders literally with each other.

GoldLabel revels in an upscale store design with graphic wall bays, low density VM and vintage rails, whilst the whole store stands in splendid glory on wooden floors and bathes in the glow of intimate spotlighting.

Familiar to many, accessible to all and now attractive to a whole new demographic doyen.

TKMaxx Longacre interior  TKMaxx - gold label display  TKMazz - Longacre exterior

Is there another market outside your comfort zone?
Are the rewards worth the gamble of developing an alternative proposition?