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Category: store operations

Welcome to VM-Unleashed!

…the formal, but mercifully brief, introduction. I’m Tim Radley and I started VM-unleashed! in 2007. For 20 years I’ve been working with a variety of international retailers, identifying opportunities to increase sales through better integration of space planning & management,-

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Claiming the Wild Westfield: New Territories for TKMaxx

The TKMaxx expansion railroad shows no sign of slowing, let alone hitting the buffers, as its combination of fashion brands, low prices and dynamic assortment changes finds wider appeal and acceptance within the style sensitive streets of London, and now the expansive plains and diverse demographics of Westfield Stratford.

 

TKMaxx-wild-westfield-new-fronier-frontage

Whilst the unpredictability of the assortment, particularly the brand presence, has always been a positive pull creating the allure of an Aladdin’s Cave, the opportunities and challenges of a larger portfolio have stimulated the development of more structure and consistency both in the range itself, and the segmentation and display within the stores.

Fashion position and profiles have been promoted since the first London store with the now permanent presence of “Gold Label” featuring higher level, catwalk designer brands such as D&G and Iceberg, the “Contemporary” area houses a range of modern fashion forward labels whilst “MODBOX” is home to lesser known but trending brands from around the globe.

These fashion position areas, branded and labelled with love, continue to develop a stronger in-store-presence, and are complemented by more consistent categories creating defined destinations for each gender group including baby, toddler, toys and home.

Lingerie, accessories and footwear are equally displayed with increasing authority ensuring that no visit is now a waste of time but a perfect balance of expectation and exploration.

The empire expands through engagement, converting new evangelists to its unique proposition in every frontier town that the TKMaxx trailblazer encounters.

TKMaxx-wild-westfield-contemporary-signage TKMaxx-wild-westfield-gold-label TKMaxx-wild-westfield-modbox

Are you struggling to find the balance of expectation and exploration?

Is it time to re-examine that way you group and segment your assortment and present propositions from your customers’ perspective?

 

VM-unleashed has worked with a variety of brands and retailers helping to define the correct assortment segmentation, whilst developing in-store visual propositions appropriate for the customer.
For more information…
tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as TKMaxx, to advise our clients and make then more profitable.

Underground Connection: A New World in Old Street

In an area of London not short of innovation, and with retail delights and surprises bursting out of every industrial alley way and distressed doorway, the newest players are moving underground, taking residence amongst the newsagents and cobblers of Old Street Station.

f-french-connection-pop-up-assortment

Just arrived on the Northern line, F is the new pop-up store from French Connection., tapping into the trendy clientele commuting from city central. F has taken up residence for seven months, shunting its newest fashions through the festive frenzy with an opportunity to extend should the spring sunshine be generous and favourable to this adventurous arrival.

F is a hybrid shop. It includes a small ladies wear edit collection in its hundred square metres or so, but strategically acts as a collection point for its express ordering service. Whether bought online or in-store French Connection promises to deliver into store for pick-up by five pm the same day, literally allowing customers to arrive as one person and depart back to suburbia fully fashion refreshed.

The F store is part of a wider trend to use transport hubs for ordering and collecting everything from apples and pears to denim skinnies and fashionable flairs. No longer the inconvenience of home delivery, but the lifestyle luxury of never missing a step, or loosing your strides, in the high speed roll-out of Omni-channel opportunities.

f-french-connection-pop-up-accessories f-french-connection-pop-up-exterior f-french-connection-pop-up-knitwear

Never an F word spoken, as cool convenience panders to the time paucity of the workforce movers, and French Connection plays to the plaudits and pockets the price indifference.

Do you sell in the most attractive and convenient way, in relation to your customers’ lifestyle and movements? Can they browse and shop with freedom to collect in a place that is best for them?

VM-unleashed monitors and celebrates best practice such as F by French Connection, to advise our clients and make then more profitable.

We have recently worked with one of the world’s most recogniseable  automotive brands on a multi-channel strategy to sell and collect merchandise linking online with retail stores.

tim.radley@vm-unleashed.com