Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to a wider market.
As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts.
Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150.
In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.
Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.
Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks and corporate spaces are celebrated in bright hues, heralding a physical and strategic return to service.
Follow VM-unleashed! Ltd’s board Designs on the Future: Digital Debenhams on Pinterest.
No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins and parades of pillars bedecked in blue.
Follow VM-unleashed! Ltd’s board Legs 11: Selfridges Denim Devolution on Pinterest.