Category: town centre planning
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IKEA: The value of ‘groundwork’ not ‘deskwork’ . From ‘customer to community experiences!’
in analytics, assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, food & drink, high street planning, home, in-store services, internationalisation, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, personalisation, recycling, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, space management, space planning, store experience, store layout, sustainability, town centre planningIKEA: ‘A lively happening’ coming soon to a place nearby There are many interesting learnings from the opening of the new IKEA shops across the globe, not least the fact that the roll-out is happening at a pace against a back-drop of shop closures, particularly amongst established chains. There is much to digest in the…
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The 6 Best Retail Strategies: No.1 Touchpoint & Location Strategies
Touchpoints: ‘Taking it to the customer’ The relationship is shifting from distinctive channels to a continuously changing number of touchpoints. These touchpoints cut across digital and physical channels. They are used by the customer as they please, often with little predictability. Speaking of channels is irrelevant. It is one brand delivering retail services to a…
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Fossilisation: A Personal Investment
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, impulse retailing, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, space planning, store experience, store layout, store theatre, town centre planning, visual merchandisingFar from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity. Most noticeable in the latest concept is the introduction of the “Personalisation…
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Sevillisation: Terminal Transformations & New Millennium Markets
In response to the ever-changing commercial and industrial landscape Seville is now home to centres of social rebirth, magnets for a wide variety of its resident population and transient tourists. Within a kilometre of each other the old railway station no longer receives locomotives but leisure seekers and commodity shoppers alike, whilst the Barranco riverside…
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Community Location Planning: A Circular Approach
Retailers are having to drastically re-think many of their commercial practices. Location planning departments will be at the head of the queue when it comes to looking for new answers. Scratching their heads for an alternative strategic approach to where and why they open and close stores. Traditional traffic analysis and demographic profiling should still be…
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Knowing the qualitative retail reality of your town centres
I’ve walked on both sides of the retail High Street this week. On the one side I’ve been listening once again, as I’m sure you have, to more news of widespread store closures. This time it was House of Fraser. However what seemed so chilling on this occasion was the list of towns soon…
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Westfield London: New footprints in Experiential Retailing
Fresh back from viewing the advance guard at the extension to the Westfield London centre in White City. It is already impressive and will be spectacular, I have no doubt, when all the stores are open in a month or two. What you see in the first openings from retailers such as Lush, White Company, West…
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“Where there are People there is Retail”
“Where there are people there is retail” however every retail location needs a commercial strategy and an inspirational delivery. Customer traffic is now dictating the location of retail. Freedom to travel and freedom to choose between online and physical shopping, between town and out-of-town, between the familiar and the unusual is changing the landscape of…
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