Category: telling product stories
-
Gymshark: Coming down to physical earth with a bump
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, leisure & sport, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product stories, visual merchandisingI am a huge fan and advocate of Gymshark. The story behind the sportswear brand’s origins and its founder, Ben Francis, is inspiring. Everything I have ever read about his values and philosophy on leadership makes me believe that he is a compassionate, and motivational boss to work for. Above all Gymshark make excellent gym…
-
“Circular Storytelling & the Narrative Supply Chain”
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store theatre, telling product stories, visual merchandising“Circular Storytelling & the Narrative Supply Chain”Compelling reading away from the monologues of manufacturers The most cost-effective way to add genuine value to any product is through delivering an original product personality and compelling storyline! The product supply chain offers the most incredible opportunities to create rich, unique, and attractive stories around products. Yet in…
-
Exclusive Interview with Tim Radley: Visual merchandising & shop design
in assortment structure planning, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsJoin Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Please click on the image link below… In this interview Tim explains important areas that all retailers…
-
‘The Good Store’ – A product of the sustainable community
in accessories, customer-engagement, disruptive retail, fashion accessories, health & beauty, home, ladies fashion, meaning in the retail madness, menswear, multi-category, new retail, packaging, pop-up stores, product suppliers, recycling, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, supply-chains, sustainability, telling product stories‘The Good Store’ – A product of the sustainable community For those wishing to buy sustainably the problem of finding genuine brands takes time and commitment. The Good Store is a department store in central London that has curated 600sqm of space dedicated entirely to products made from recycled materials and upcycled into attractive things…
-
My exciting collaboration with the London College of Fashion
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, footwear, jewellery, ladies fashion, location strategy, meaning in the retail madness, menswear, new retail, omni-channel retailing, pop-up stores, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, space management, space planning, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandising, windowsPleased to announce that I’m working with the London College of Fashion this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate and…
-
‘Selling-our-Souls’ for product salvation
in analytics, customer experience, customer service, customer-engagement, disruptive retail, health & beauty, in-store services, leisure & sport, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, technology & electrical, telling product stories, visual merchandising‘Selling-our-Souls’ for product salvation Certainly, for those amongst us not born with a mobile in our hands, the thought of giving away our personal data and intimate thoughts and activities to brands and retailers sometimes seems quite shocking, intrusive at the very least. We spend our lives opting out of data sharing whenever we take…
-
Are we finally going to see sustainability transparency in fashion retailing?
in branding & visual communication, fashion accessories, footwear, ladies fashion, meaning in the retail madness, menswear, new retail, omni-channel retailing, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sustainability, telling product stories, value retailingAre we finally going to see sustainability transparency in fashion retailing? Retail Week has just reported that ASOS, Boohoo and Asda george are to be investigated by the CMA, into their misleading sustainability claims. Will we get to the truth behind Greenwashing? Firstly, i have no pre-defined view or vested interest in any of these retailers being cleared…
-
The 6 Best Retail Strategies: No.5 Sustainability Strategies
in assortment structure planning, brave-words, customer-engagement, disruptive retail, internationalisation, meaning in the retail madness, packaging, product suppliers, recycling, renting, retail management, retail organisations, retail strategy, retail-regeneration, social savvy, supply-chains, sustainability, telling product storiesSustainability: Making more from less Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted, from the marketing department to every department across a business. Products…
-
The 6 Best Retail Strategies: No.4 Physical Shop Strategies
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsPhysical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in…
-
Made.com: fabricating a new approach to furniture
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, home, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesMade.com was founded in 2010, as an online retail enterprise. As a product of recent times, it exhibits the same entrepreneurial culture, a desire to innovate, and an appetite to disrupt the traditional way of doing things in its own sector, as other digital-first businesses. Imagine a furniture concept that throws out the baggage of…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!