Category: telling product stories
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No.12: Category stories are not boring! They add power & authority to shops. – ’52 Steps to the Perfect Shop!’
Post No.12 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! There’s a popular mis-conception amongst retailers that category displays in shops are not the most exciting way to attract customers. Facing after facing of the same product in every colour…
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Have we all forgotten our responsibility to enjoy our clothes?
Behind the eye-watering figures that illustrate our voracious appetite for new clothing, the success of the fast-fashion & ultra-fast-fashion industries, and the shocking volumes of clothing that go to landfill, sometimes without even being worn, is the fact that we have forgotten, or perhaps never appreciated, the responsibilities we have when we buy an item…
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – ’52 Steps to the Perfect Shop!’
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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No.10: ‘The Golden Equation for Perfect Shop Space!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, branding & visual communication, customer experience, retail, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operationsPost No.10 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It is often said when writing music that it is not the notes that make the song, it is the spaces in-between. Similarly when it comes to shop space planning,…
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No.09: ‘Every store is different, but every linear metre is the same!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.09 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! I’ve worked with many retail businesses, with many shops. We always go on a tour of their shops. Sometimes all of the shops are bad, rarely all of the shops…
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No.08: ‘Visual Merchandising: Open this box of delights with care!’ – ’52 Steps to the Perfect Shop!’
Post No.08 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Now that we’ve started working in linear metre ‘Product Story Blocks’ we can really start to plan and control the visual look of our displays. As we are hopefully learning,…
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Is a global fashion business without global creativity the biggest waste of human resources?
I’ve always found it very strange that many of the factories that are required to churn out mindless, repetitive fashions for global brands, are in countries which naturally have the most beautiful fabrics, designs, colours, fashion sense, and artisan skills to create extraordinary and original clothing. It is even stranger when you consider that the…
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Uniqlo: ‘Now a luxury that none of us can afford to ignore!’
Technical materials development has always been at the heart of Uniqlo’s evolution as a producer and retailer. But for many customers, fibres & fabrics alone, no matter how innovative are not enough. They want more fashion and styling in what they choose to buy and wear. Enter Uniqlo’s latest appointment in the shape of its…
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No.06: Transforming ‘Linear Metres’ into ‘Product Story Blocks’ – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, customer experience, customer-engagement, multi-category, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, supply-chains, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.06 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When we transform quantitative ‘Linear Metres’ into ‘Product Story Blocks’ it is a huge milestone in developing your shops. You are evolving the shop concept from numbers & data into…
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‘Making the most of the winter blues?’ IKEA have it in the bag!
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, disruptive retail, food & drink, home, in-store services, internationalisation, location strategy, packaging, personalisation, pop-up stores, retail brand heritage, retail businesses, retail management, retail strategy, sales promotions & events, shop of the future, store experience, store theatre, telling product stories, town centre planning, visual merchandising, windowsIKEA is so much more than a retailer of things. It is a business driven by a philosophy of innovation and ideas, and not least, a dry Scandinavian sense of humour. The brand will magnificently be seen in all of its glory soon, when it opens its London West End flagship store in Oxford Circus,…
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You too can have ‘The Perfect Shop’ by this time next year!