Category: store theatre
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Is it right to celebrate beautiful retailing, from less than beautiful retailers?
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, personalisation, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, sustainabilityIs it right to celebrate beautiful retailing, from less than beautiful retailers? This is a conundrum I consider every time I come across an amazing new shop, but from a business I prefer not to buy from. Can creativity be tainted by its retail context? In the same way that we are often told to…
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Talking about ‘Experiential Retailing’ for SMEs with Startups.co.uk
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, personalisation, pop-up stores, product suppliers, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store layout, store operations, store theatre, visual merchandising, windowsVery pleased to have collaborated with Startups.co.uk on an article about Experiential retailing.Thanks to Helena Young, for inviting me to contribute. Of course, creating and delivering a good customer experience is so important for every retailer. But will it be the saviour of the high street, the knight in shining armour for independent retailers?Well, not necessarily! As…
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My exciting collaboration with the London College of Fashion
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, footwear, jewellery, ladies fashion, location strategy, meaning in the retail madness, menswear, new retail, omni-channel retailing, pop-up stores, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, space management, space planning, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandising, windowsPleased to announce that I’m working with the London College of Fashion this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate and…
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Don’t you think that beautiful shop experiences always come from the people who work there?
Don’t you think that genuine, beautiful shop experiences always come from the people who work in the shop? In other words, the most important thing in retail is people. I have always loved shop design. There is something magical in the creative impact from colour, materials, lighting, and textures. I admire it to this day,…
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There’s much more to successful store concepts than interior design!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, high street planning, in-store services, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, space management, space planning, store experience, store layout, store operations, store theatre, town centre planning, visual merchandisingAre you are planning your new ‘Shop of the Future?’ Will it be more creative, more beautiful, more engaging and more exciting than ever? Well that will largely depend on whether it will be integrated and woven, more than ever, into the strategic and operational fabric of your modern retail business. The fact is there’s…
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Judging begins for the VMRD Retail Design Awards 2022
in branding & visual communication, customer experience, customer-engagement, disruptive retail, fashion accessories, food & drink, footwear, health & beauty, home, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, menswear, multi-category, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store layout, store theatre, technology & electrical, visual merchandising, visual merchandising operations, windowsIt is that exciting time of year again, to begin judging the entrants for the 2022 VMRD Retail Design Awards. From experience as an awards presenter, I know that the ceremony itself is a great spectacle and a place of high excitement and emotion. These awards mean a lot in the retail industry in Asia…
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What makes a successful physical retail shop? 75% Astute Strategies & 25% Creative Concepts
in assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, in-store services, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, product suppliers, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, supply-chains, visual merchandisingWithout doubt the first-hand customer experience is the essential interaction that makes a physical retail shop a commercial and brand success. But as with the proverbial iceberg, there are a multitude of strategies and operational activities that go towards delivering that first-hand experience, and into making any shop, a success. And now that physical shops…
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The 6 Best Retail Strategies: No.6 Retail People Strategies
in customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, luxury, meaning in the retail madness, new retail, personalisation, renting, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store operations, store operations audits, store operations compliance, store theatre, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling ToolkitPeople: The shopkeepers of today Select any retail business, and you are most likely to discover a culture of colleague collaboration, trust and respect. However, retail has a chequered history of human resource management and interpersonal approaches, to say the least. Even in the best run businesses today there is still plenty of scope for…
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The 6 Best Retail Strategies: No.4 Physical Shop Strategies
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsPhysical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in…
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What are retail’s 6 ‘Astute Strategies‘
in accessories, analytics, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, pop-up stores, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, secondhand, shop of the future, social savvy, space management, space planning, store experience, store operations, store operations audits, store operations compliance, store theatre, supply-chains, sustainability, technology & electrical, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsCreating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product and service sectors that they inhabit, the markets in which they operate, their level of ambition and…
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