Category: store theatre
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Gymshark: Coming down to physical earth with a bump
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, leisure & sport, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product stories, visual merchandisingI am a huge fan and advocate of Gymshark. The story behind the sportswear brand’s origins and its founder, Ben Francis, is inspiring. Everything I have ever read about his values and philosophy on leadership makes me believe that he is a compassionate, and motivational boss to work for. Above all Gymshark make excellent gym…
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“Circular Storytelling & the Narrative Supply Chain”
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store theatre, telling product stories, visual merchandising“Circular Storytelling & the Narrative Supply Chain”Compelling reading away from the monologues of manufacturers The most cost-effective way to add genuine value to any product is through delivering an original product personality and compelling storyline! The product supply chain offers the most incredible opportunities to create rich, unique, and attractive stories around products. Yet in…
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Exclusive Interview with Tim Radley: Visual merchandising & shop design
in assortment structure planning, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsJoin Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Please click on the image link below… In this interview Tim explains important areas that all retailers…
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The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.
My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies,…
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Exclusive Interview with Tim Radley: Experiential Retailing & Store Concepts
Join Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the future of physical shop concepts and omni-channel ‘Experiential Retailing!’ Please click on the image link below… In this interview Tim explains important areas that all retailers should consider when developing their own retail experiences, both physical and…
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‘Authenticity, not Experience,’ will be the Saviour of the High Street
in customer experience, customer service, customer-engagement, disruptive retail, high street planning, in-store services, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, store theatre, town centre planningAuthenticity, not Experience, will be the Saviour of the High StreetListen to Tim Radley discussing ‘Experiential Retailing’ on the Louise Lally podcast Please click the link below to follow the discussion… LinkedIn In the constant, and often misguided, battle between online and bricks ‘n’ mortar retailing, the customer experience is often heralded as the physical…
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Is it right to celebrate beautiful retailing, from less than beautiful retailers?
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, personalisation, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, sustainabilityIs it right to celebrate beautiful retailing, from less than beautiful retailers? This is a conundrum I consider every time I come across an amazing new shop, but from a business I prefer not to buy from. Can creativity be tainted by its retail context? In the same way that we are often told to…
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Talking about ‘Experiential Retailing’ for SMEs with Startups.co.uk
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, personalisation, pop-up stores, product suppliers, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store layout, store operations, store theatre, visual merchandising, windowsVery pleased to have collaborated with Startups.co.uk on an article about Experiential retailing.Thanks to Helena Young, for inviting me to contribute. Of course, creating and delivering a good customer experience is so important for every retailer. But will it be the saviour of the high street, the knight in shining armour for independent retailers?Well, not necessarily! As…
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My exciting collaboration with the London College of Fashion
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, footwear, jewellery, ladies fashion, location strategy, meaning in the retail madness, menswear, new retail, omni-channel retailing, pop-up stores, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, space management, space planning, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandising, windowsPleased to announce that I’m working with the London College of Fashion this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate and…
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Don’t you think that beautiful shop experiences always come from the people who work there?
Don’t you think that genuine, beautiful shop experiences always come from the people who work in the shop? In other words, the most important thing in retail is people. I have always loved shop design. There is something magical in the creative impact from colour, materials, lighting, and textures. I admire it to this day,…
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