Category: store theatre
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The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.
My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies,…
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Exclusive Interview with Tim Radley: Experiential Retailing & Store Concepts
Join Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the future of physical shop concepts and omni-channel ‘Experiential Retailing!’ Please click on the image link below… In this interview Tim explains important areas that all retailers should consider when developing their own retail experiences, both physical and…
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‘Authenticity, not Experience,’ will be the Saviour of the High Street
in customer experience, customer service, customer-engagement, disruptive retail, high street planning, in-store services, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, store theatre, town centre planningAuthenticity, not Experience, will be the Saviour of the High StreetListen to Tim Radley discussing ‘Experiential Retailing’ on the Louise Lally podcast Please click the link below to follow the discussion… LinkedIn In the constant, and often misguided, battle between online and bricks ‘n’ mortar retailing, the customer experience is often heralded as the physical…
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