Category: store layout
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Graphic Treatments: Whole Foods Complete Image
in branding & visual communication, customer experience, customer-engagement, food & drink, in-store services, packaging, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingDynamic graphic communication which is both in brand but constantly relevant and ostentatiously spontaneous is not an easy balance to achieve yet Whole Foods succeeds with style and taste, coordinating permanent navigational signage with service messages, product information with health advice, seasonal event communication and dynamic product promotions without reverting to the stale stereotypical use…
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Larger than Life: Simply Be a Physical Presence
in assortment structure planning, branding & visual communication, customer service, customer-engagement, fast fashion, footwear, health & beauty, high street planning, ladies fashion, menswear, multi-category, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, store layout, store operations, value retailing, visual merchandisingWhilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently opened on Oxford Street in London, announcing its serious intent to compete across all channels. Simple Be’s proposition is not just as a highly successful catalogue and online apparel operator but also as…
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Ale House Rocks: Hip-hopping impulse shopping
in accessories, assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, food & drink, health & beauty, home, impulse retailing, internationalisation, jewellery, kids fashion, multi-category, packaging, personalisation, Pinterest Gallery, retail, retail management, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingFamous for its half-in half-out life-size plastic cows, catching by surprise the passer-by, herding them helplessly into the green pastures of impulse grazing, the power of Ale-Hop lays in its meticulously constructed category assortment. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays &…
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Stand & Stare: Pull & Bear Take to the Road
in branding & visual communication, customer experience, fashion accessories, fast fashion, footwear, internationalisation, ladies fashion, menswear, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, store experience, store layout, store theatre, visual merchandising, windowsThe anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about, have…
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Crew’s Control: Red Hot BluePrint for International Expansion
After the tantalising teaser of mens and womens only stores, the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of more…
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the customer,…
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No Standing on Ceremony: Opening Up a Whole New World
in branding & visual communication, customer experience, fashion accessories, footwear, internationalisation, ladies fashion, luxury, Pinterest Gallery, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store layout, store theatre, visual merchandisingWhat goes around, comes around is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents. Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing array…
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Great Yarns: The Untold Riches of a Humble Past
In a world of future uncertainties, yet high on nostalgia, heritage, vintage and the warmth & security of the rose-coloured past, there’s an immeasurable wealth in bringing back the past to bear the fruits of future commercial success. Lyle & Scott is no fabrication, but the genuine material, and communicates attractively and intelligently its heritage…
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Maxximum Potential: TK Putting on the Style
in accessories, assortment structure planning, branding & visual communication, customer-engagement, fashion accessories, footwear, kids fashion, ladies fashion, leisure & sport, luxury, menswear, multi-category, Pinterest Gallery, retail, retail strategy, sales promotions & events, space management, space planning, store layout, value retailingOn the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden. The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best…
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Freestanding Fashion: Tesco oFF & Running
An established attraction within Tesco stores the familiar face of F+F now has a fascia, proud and prominent in the Earls Court flagship store. A mezzanine with meaning. Womenswear takes the stage with a friendly functional fit-out clearly segmented in formal casual and lingerie. The mezzanine situation provides a welcome firebreak from the frantic food…
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