Category: social savvy
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What are retail’s 6 ‘Astute Strategies‘
in accessories, analytics, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, pop-up stores, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, secondhand, shop of the future, social savvy, space management, space planning, store experience, store operations, store operations audits, store operations compliance, store theatre, supply-chains, sustainability, technology & electrical, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsCreating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product and service sectors that they inhabit, the markets in which they operate, their level of ambition and…
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Enable yourself for 21st century retail: How to think & act like a ‘Digital-first Retailer’
What is a Digital-first retailer? What does digital-first, or being digitally led, actually mean? They are the buzzwords of the moment, the latest in a lengthening line of technology originated expressions that have in turn become essential to retail. It is the supercharged increase in digital retail sales that has prompted a spiraling interest in…
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Apple: a business designed on simplicity
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, internationalisation, location strategy, meaning in the retail madness, omni-channel retailing, social savvy, space management, space planning, store experience, store theatre, technology & electrical, telling product stories, windowsApple: a business designed on simplicity The best advice I ever received in Design College? Keep things as simple as possible. The temptation always when seeking beauty through design is to add more ‘beautiful’ elements to it. In fact, the way to design beauty is to be brave enough to remove as much as you…
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Toms “One-for-One” Love: Fashionable Philanthropy
in accessories, assortment structure planning, branding & visual communication, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, footwear, internationalisation, omni-channel retailing, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, social savvy, sustainability, visual merchandisingInvention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the world with every purchase. Its new stores are not only presenting…
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Lush Pastures New: More than Merely Cosmetic
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, social savvy, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, visual merchandising, windowsSimply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first…
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Apple Digital Garden: A Natural Evolution
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, internationalisation, leisure & sport, location strategy, omni-channel retailing, packaging, personalisation, Pinterest Gallery, product suppliers, retail, retail brand heritage, retail strategy, sales promotions & events, shop of the future, social savvy, space management, space planning, store experience, store layout, store operations, store theatre, technology & electrical, telling product stories, visual merchandising, windowsIt is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Introducing the new book ‘Meaning in the Retail Madness’
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, disruptive retail, food & drink, health & beauty, high street planning, ladies fashion, location strategy, multi-category, omni-channel retailing, personalisation, pop-up stores, retail brand heritage, retail-regeneration, sales promotions & events, social savvy, space management, store experience, store operations, store theatre, telling product stories, town centre planning, visual merchandisingHow to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local,…
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John Lewis “over the moon” about Christmas!
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of…
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Happy Anniversary: John Lewis Never Knowingly Undertold.
in branding & visual communication, customer experience, customer service, customer-engagement, high street planning, home, in-store services, ladies fashion, location strategy, luxury, menswear, multi-category, omni-channel retailing, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandising, windowsPerfect timing as a noteable anniversary coincides with the best ever period for the UKs favourite retailer. As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is…
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Home is where the Hackett Heart Is; Happy Landings
in branding & visual communication, customer experience, customer-engagement, fashion accessories, footwear, in-store services, internationalisation, luxury, menswear, Pinterest Gallery, pre-loved, preorder, product suppliers, re-sell, renting, retail, retail brand heritage, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, store theatre, telling product stories, visual merchandising, windowsNo discount diva, the doyen of satirical style drives traffic through its doors with its usual combination of charm and whimsical wit. Street theatre adds drama to a significant sojourn into the world of flagship stores. Social media combine with physical presence to drive anticipation, promote celebration and invite the world to a star studded…
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