Category: social savvy
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Has e-commerce become obsessed with ‘the art of selling’ whilst forgetting ‘the joy of giving’
in branding & visual communication, customer experience, customer service, customer-engagement, meaning in the retail madness, omni-channel retailing, packaging, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesI am not the only customer to be continually disappointed and disgusted at the condition of some of the products that arrive on my doorstep. My latest experience involved the delivery of some not-inexpensive ladies coats, bought as a gift, from one of the largest online fashion specialists. A business whose strategy, up until now,…
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Harri: With creativity comes responsibility.
Harri is already a household name to many, yet he is only 3 years out from graduating from the London College of Fashion, and 2 years on from founding his fashion brand. Clearly Harri was always a mavaric, seeing the world and his work through a particularly individual lens. His graduate collection, ‘Let’s put him…
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For any students or retail entrepreneurs who would like some guidance in their work, then please reach out.
in assortment structure planning, branding & visual communication, brave-words, ethical retailing, fashion accessories, footwear, health & beauty, home, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, meaning in the retail madness, menswear, pop-up stores, pre-loved, re-sell, recycling, renting, retail, shop of the future, social savvy, supply-chains, sustainability, visual merchandisingIt is always a great pleasure to support students and young retailers. The learning process is definitely 2-way. Hopefully the students gain from my own experiences and advice, whilst I certainly always find it so refreshing to listen to, and understand the influences and opinions of our next generation of retail entrepreneurs. Tilly is a…
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Time to ‘realise’ your most valuable assets. Invest in people as the heart of your brand.
The sad demise of famous retail brands over recent years has shone a light on the relative value of the assets of a business. With the likes of Paperchase, Made.com, Top Shop & Debenhams amongst those looking for buyers the split between those investors interested in brand assets and those interested in physical assets such…
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‘Is Brand more important than Product?’ A question for students at the London College of Fashion. (LCF)
in assortment structure planning, branding & visual communication, disruptive retail, fashion accessories, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, retail, retail businesses, retail strategy, sales promotions & events, social savvy, telling product stories, visual merchandising, website excellenceI am pleased to say I will soon be embarking on my annual collaborative challenge module with the staff & students of the London College of Fashion. Always a fascinating period of my year, absorbing the enthusiasm and energy of another generation of designers & young retailers. The students are so tech native that visual…
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Swoperz: An idea born from community taking pre-loved children’s fashion to another world.
in customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, kids fashion, meaning in the retail madness, new retail, pop-up stores, pureplay, renting, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, sustainabilityLet me introduce you to Swoperz, if you aren’t already familiar with this innovative app that allows children to swap their clothes. As with all the best brands it has a very simple proposition that is born from observing a need. But as with exceptional brands it also ticks many wider boxes, that make Swoperz…
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eBay: First to sell the new story of second-hand
in accessories, branding & visual communication, brave-words, customer experience, disruptive retail, fashion accessories, ladies fashion, luxury, meaning in the retail madness, omni-channel retailing, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatre, supply-chains, sustainabilityOnce again, I find myself agreeing with Murray Lambell, UK general manager at eBay. Not only with his words and insights, but with the actions that eBay are taking towards operating and flourishing in a better and more sustainable retail future. Last year eBay promoted only re-sell products for Black Friday, opened a Luxury Exchange to verify…
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Keep your ‘Retail Feet’ firmly on the Ground. Physical is back with a vengeance!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, social savvy, store experience, store operations, store theatre, town centre planning, value retailing, website excellenceIt’s the time of year when the Christmas period sales results come in, and the assessment of winners and loses takes place. My own Top 5 conclusions… The top of Retail Week’s ‘Christmas trading 2022 league table’ has a strangely familiar feel to it, featuring the likes of JDSports, Greggs, Next, B&M, Sainsburys and Tesco.…
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Can we find hope for ethical retailing in the fallout from Black Friday?
in analytics, assortment structure planning, fashion accessories, ladies fashion, meaning in the retail madness, multi-category, omni-channel retailing, product suppliers, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, supply-chains, sustainability, value retailingBlack Friday is generally recognised as the epitome of mass-market retailing, a customer celebration of huge price reductions, and the shifting of eye-watering volumes of merchandise. For retailers a big blow to margins, but the salvation before Christmas in terms of units sold, and this year an opportunity to offload unprecedented unsold, unwanted overstock to…
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Is eBay and its ‘Luxury Exchange’ the new face of sustainable ownership?
in accessories, branding & visual communication, brave-words, customer service, disruptive retail, fashion accessories, footwear, in-store services, jewellery, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, new retail, omni-channel retailing, personalisation, pop-up stores, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, supply-chains, sustainability, website excellence, windowsIs eBay and its ‘Luxury Exchange’ the new face of sustainable ownership? The recent initiative from eBay only to promote re-sell products for Black Friday has re-established the brand as a genuine and very significant player in the world of sustainable retailing. A market that is set to grow rapidly as a hybrid of reselling,…
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