Category: sales promotions & events
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Lush Pastures New: More than Merely Cosmetic
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, social savvy, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, visual merchandising, windowsSimply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first…
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Apple Digital Garden: A Natural Evolution
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, internationalisation, leisure & sport, location strategy, omni-channel retailing, packaging, personalisation, Pinterest Gallery, product suppliers, retail, retail brand heritage, retail strategy, sales promotions & events, shop of the future, social savvy, space management, space planning, store experience, store layout, store operations, store theatre, technology & electrical, telling product stories, visual merchandising, windowsIt is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Introducing the new book ‘Meaning in the Retail Madness’
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, disruptive retail, food & drink, health & beauty, high street planning, ladies fashion, location strategy, multi-category, omni-channel retailing, personalisation, pop-up stores, retail brand heritage, retail-regeneration, sales promotions & events, social savvy, space management, store experience, store operations, store theatre, telling product stories, town centre planning, visual merchandisingHow to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local,…
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John Lewis “over the moon” about Christmas!
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of…
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Argos Accelerated: The Digital Dilemma of an Invisible Assortment
in assortment structure planning, customer service, disruptive retail, luxury, multi-category, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, store experience, store operations, technology & electrical, value retailing, website excellenceBetter late than never Argos, the seasoned survivor of the catalogue age, continues to catapult its perfect proposition for the omni-channel world from its pre-historic paper origins into the efficiencies of a digital dynamo The latest Argos incarnation discards not only the traditional catalogues encapsulated in plastic, its pens & pencils, its paper order forms,…
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Watch & Wonder: Selfridges Serves up an Apple Experience
in branding & visual communication, customer-engagement, disruptive retail, internationalisation, location strategy, luxury, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, retail, retail brand heritage, retail businesses, retail organisations, retail strategy, sales promotions & events, store experience, store theatre, technology & electrical, telling product stories, visual merchandising, windowsTime is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows…
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Kiehl’s University: Skeletons Alive and Kicking
in branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, in-store services, internationalisation, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, store experience, store layout, store theatre, telling product stories, visual merchandisingSwimming against the trend tide of sterile store environments of purity and prepared perfection Kiehl’s comes out all glamour guns blazing in a dynamic and inspiring store concept in the pulsing heart of Chicago’s Michigan Avenue. Never a brand for understatement Kiehl’s has however largely adhered to the established etiquette of sterility with its personality…
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Graphic Treatments: Whole Foods Complete Image
in branding & visual communication, customer experience, customer-engagement, food & drink, in-store services, packaging, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingDynamic graphic communication which is both in brand but constantly relevant and ostentatiously spontaneous is not an easy balance to achieve yet Whole Foods succeeds with style and taste, coordinating permanent navigational signage with service messages, product information with health advice, seasonal event communication and dynamic product promotions without reverting to the stale stereotypical use…
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Ale House Rocks: Hip-hopping impulse shopping
in accessories, assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, food & drink, health & beauty, home, impulse retailing, internationalisation, jewellery, kids fashion, multi-category, packaging, personalisation, Pinterest Gallery, retail, retail management, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingFamous for its half-in half-out life-size plastic cows, catching by surprise the passer-by, herding them helplessly into the green pastures of impulse grazing, the power of Ale-Hop lays in its meticulously constructed category assortment. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays &…
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Happy Anniversary: John Lewis Never Knowingly Undertold.
in branding & visual communication, customer experience, customer service, customer-engagement, high street planning, home, in-store services, ladies fashion, location strategy, luxury, menswear, multi-category, omni-channel retailing, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandising, windowsPerfect timing as a noteable anniversary coincides with the best ever period for the UKs favourite retailer. As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is…
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