Category: sales promotions & events
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Gymshark: Stronger & fitter Pinterest gallery
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, health & beauty, in-store services, leisure & sport, location strategy, new retail, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, shop of the future, social savvy, store experience, store layout, store theatre, visual merchandising, windowsThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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Strategise your Springtime to grow perennial brand loyalty and commercial success.
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandisingSpring is such a fantastic time with its warmer weather and lighter evenings. It is also a great opportunity for retail businesses, full of seasonal events and celebrations. We have Valentine’s Day as the early flyer, followed by Easter, May Day, and the wider heralding in of Spring itself. And you don’t have to look…
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In a cynical 2024, follow your own advice and be your own best influencer!
The world of influencers and brand advocates is often viewed just as something born out of the mysterious new world of social media and pureplay retailing. And in the relatively short history of digital marketing, influencers have been shown to work dramatically well to increase customer visibility and commercial performance. Take the mercurial rise of…
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Anyone can sell more by reducing the price, but only the wise make money from it!
There’s a lot more to price than reducing it, even when we are living in a ‘Cost of Living Crisis!’ And in fact the clever thing is not to reduce prices, but to avoid reducing them. It is a route that is more difficult and more longer-team to achieve but it offers a sustainable strategy…
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‘Is Brand more important than Product?’ A question for students at the London College of Fashion. (LCF)
in assortment structure planning, branding & visual communication, disruptive retail, fashion accessories, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, retail, retail businesses, retail strategy, sales promotions & events, social savvy, telling product stories, visual merchandising, website excellenceI am pleased to say I will soon be embarking on my annual collaborative challenge module with the staff & students of the London College of Fashion. Always a fascinating period of my year, absorbing the enthusiasm and energy of another generation of designers & young retailers. The students are so tech native that visual…
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How do retailers get better? The art and science of ‘looking inside’ and of ‘looking outside!’
in analytics, assortment structure planning, customer-engagement, in-store services, meaning in the retail madness, omni-channel retailing, packaging, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store layout, store operations, supply-chains, VManalyticsWhen we look at what we do, as commercially viable and successful retailers, there is no great mystery. The functions that we must address largely span developing a product assortment, building a supply chain, developing shops, e-commerce, and routes to market, manning everything from head office to stores with competent and loyal employees, and then…
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Lush cleaning up with festival-goers as it evolves ‘Customer location planning’
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, shop of the future, store experience, store theatreBeauty brand Lush has recently been in the news with its pop-up shops & shampoo parlours at some of the UK’s largest music festivals, notably WOMAD & Bluedot. Never a brand to stand still, this is an innovative move that is based around some very sensible strategies, and a realisation that being a successful retailer…
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Arming yourself with ‘Added-value’ propositions in the war on low price
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, meaning in the retail madness, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, supply-chains, value retailingIn these ‘cost-of-living’ times I am reminded of one of my first lessons in retail. The difference between price & value. They sound similar and considering how often the word ‘value’ is misused, as in ‘value retailers’ who are in fact ‘low price retailers,’ anyone would be excused for thinking they are the same. I’ve…
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Good customer experiences come in all shapes and sizes: Make sure they’re always in-stock!
in customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, meaning in the retail madness, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store operations, store theatre, visual merchandisingGood customer experiences come in all shapes and sizes: Make sure they’re always in-stock! Ask the customer, ask your colleagues, and ask yourself what is a ‘good customer experience?’ and you will automatically receive a myriad of answers…even from yourself. One of the popular answers will be a physical shop which has atmosphere, beautiful displays,…
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The Age of the Retail Creatives is upon us. “12 questions that will shape your visual merchandising career!”
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, omni-channel retailing, personalisation, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, windowsIt will be my great pleasure to speak at the International Display Conference this week. The 2-day event in Dublin, promises to bring together some of the brightest lights in the visual merchandising industry from all corners of the world. My subject?“12 questions that will shape your visual merchandising career!” I have been presenting on…
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