Category: retail
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The 6 Best Retail Strategies: No.1 Touchpoint & Location Strategies
Touchpoints: ‘Taking it to the customer’ The relationship is shifting from distinctive channels to a continuously changing number of touchpoints. These touchpoints cut across digital and physical channels. They are used by the customer as they please, often with little predictability. Speaking of channels is irrelevant. It is one brand delivering retail services to a…
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Building a Retail Organisation for the 21st Century: The Retail Business Funnel
A Complex ‘House of Cards’ ‘The journey to being a modern retail organisation’ will take us on a path through brand propositions, organisational structures, process flows, functional teams, support teams, innovations teams, and external collaborators, all bound together within a dynamic business model which is digital-first. We need to bring together the stability of the…
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