Category: personalisation
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‘Distant’ online retailers are becoming ‘expert in selling’ but forgetting ‘how to give’
‘Distant’ online retailers are becoming ‘expert in selling’ but forgetting ‘how to give’ I am sure I am not the only one to have been disappointed and disgusted at the condition of some products that arrive on my doorstep, from online retailers. My latest experience was the receipt of some ladies coats from one of…
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IKEA: The value of ‘groundwork’ not ‘deskwork’ . From ‘customer to community experiences!’
in analytics, assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, food & drink, high street planning, home, in-store services, internationalisation, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, personalisation, recycling, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, space management, space planning, store experience, store layout, sustainability, town centre planningIKEA: ‘A lively happening’ coming soon to a place nearby There are many interesting learnings from the opening of the new IKEA shops across the globe, not least the fact that the roll-out is happening at a pace against a back-drop of shop closures, particularly amongst established chains. There is much to digest in the…
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The 6 Best Retail Strategies: No.6 Retail People Strategies
in customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, luxury, meaning in the retail madness, new retail, personalisation, renting, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store operations, store operations audits, store operations compliance, store theatre, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling ToolkitPeople: The shopkeepers of today Select any retail business, and you are most likely to discover a culture of colleague collaboration, trust and respect. However, retail has a chequered history of human resource management and interpersonal approaches, to say the least. Even in the best run businesses today there is still plenty of scope for…
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What are retail’s 6 ‘Astute Strategies‘
in accessories, analytics, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, pop-up stores, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, secondhand, shop of the future, social savvy, space management, space planning, store experience, store operations, store operations audits, store operations compliance, store theatre, supply-chains, sustainability, technology & electrical, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsCreating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product and service sectors that they inhabit, the markets in which they operate, their level of ambition and…
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Toms “One-for-One” Love: Fashionable Philanthropy
in accessories, assortment structure planning, branding & visual communication, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, footwear, internationalisation, omni-channel retailing, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, social savvy, sustainability, visual merchandisingInvention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the world with every purchase. Its new stores are not only presenting…
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Lush Pastures New: More than Merely Cosmetic
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, social savvy, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, visual merchandising, windowsSimply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first…
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Apple Digital Garden: A Natural Evolution
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, internationalisation, leisure & sport, location strategy, omni-channel retailing, packaging, personalisation, Pinterest Gallery, product suppliers, retail, retail brand heritage, retail strategy, sales promotions & events, shop of the future, social savvy, space management, space planning, store experience, store layout, store operations, store theatre, technology & electrical, telling product stories, visual merchandising, windowsIt is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Fossilisation: A Personal Investment
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, impulse retailing, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, space planning, store experience, store layout, store theatre, town centre planning, visual merchandisingFar from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity. Most noticeable in the latest concept is the introduction of the “Personalisation…
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Introducing the new book ‘Meaning in the Retail Madness’
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, disruptive retail, food & drink, health & beauty, high street planning, ladies fashion, location strategy, multi-category, omni-channel retailing, personalisation, pop-up stores, retail brand heritage, retail-regeneration, sales promotions & events, social savvy, space management, store experience, store operations, store theatre, telling product stories, town centre planning, visual merchandisingHow to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local,…
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Amazon Wardrobe: Facilitating returns to drive sales
Taking the customer’s money is only half the story of retail. In fact, giving the money back is threatening to become the primary activity in an online world where the customer is now calling the shots. A landscape has formed where the customer returns at will, and the retailer picks up the bill. Buying many…
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