Category: personalisation
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Toms “One-for-One” Love: Fashionable Philanthropy
in accessories, assortment structure planning, branding & visual communication, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, footwear, internationalisation, omni-channel retailing, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, social savvy, sustainability, visual merchandisingInvention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the world with every purchase. Its new stores are not only presenting…
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Lush Pastures New: More than Merely Cosmetic
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, social savvy, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, visual merchandising, windowsSimply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first…
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Apple Digital Garden: A Natural Evolution
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, internationalisation, leisure & sport, location strategy, omni-channel retailing, packaging, personalisation, Pinterest Gallery, product suppliers, retail, retail brand heritage, retail strategy, sales promotions & events, shop of the future, social savvy, space management, space planning, store experience, store layout, store operations, store theatre, technology & electrical, telling product stories, visual merchandising, windowsIt is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Fossilisation: A Personal Investment
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, impulse retailing, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, space planning, store experience, store layout, store theatre, town centre planning, visual merchandisingFar from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity. Most noticeable in the latest concept is the introduction of the “Personalisation…
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Introducing the new book ‘Meaning in the Retail Madness’
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, disruptive retail, food & drink, health & beauty, high street planning, ladies fashion, location strategy, multi-category, omni-channel retailing, personalisation, pop-up stores, retail brand heritage, retail-regeneration, sales promotions & events, social savvy, space management, store experience, store operations, store theatre, telling product stories, town centre planning, visual merchandisingHow to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local,…
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Amazon Wardrobe: Facilitating returns to drive sales
Taking the customer’s money is only half the story of retail. In fact, giving the money back is threatening to become the primary activity in an online world where the customer is now calling the shots. A landscape has formed where the customer returns at will, and the retailer picks up the bill. Buying many…
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Packing the Hackett Punch: Attending to Vending Detail
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, footwear, in-store services, leisure & sport, luxury, menswear, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, store experience, store theatre, telling product stories, visual merchandisingValue is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance…
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John Lewis “over the moon” about Christmas!
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of…
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Sonic Selfridges: Big Noise in the World of Music
There are many magical corners of the Selfridges supersized store to admire and marvel at, to lose yourself in an exploration of a wondrous assortment from traditional classics to outrageous innovation. In the basement bowels of the lower ground floor through the avenue of travel accessories, luggage and literature is a gem of a…
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Watch & Wonder: Selfridges Serves up an Apple Experience
in branding & visual communication, customer-engagement, disruptive retail, internationalisation, location strategy, luxury, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, retail, retail brand heritage, retail businesses, retail organisations, retail strategy, sales promotions & events, store experience, store theatre, technology & electrical, telling product stories, visual merchandising, windowsTime is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows…
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