Category: meaning in the retail madness
-
Is Primark following up its sustainability claims with decisive actions?
Is Primark following up its sustainability claims with decisive actions? We have had a week where momentum against fashion retailers who are ‘greenwashing’ has been gathering pace with investigations by the CMA, and threatened legal action. So against this it is good to see a concrete commitment by one of biggest volume clothing retailers in the…
-
‘Selling-our-Souls’ for product salvation
in analytics, customer experience, customer service, customer-engagement, disruptive retail, health & beauty, in-store services, leisure & sport, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, technology & electrical, telling product stories, visual merchandising‘Selling-our-Souls’ for product salvation Certainly, for those amongst us not born with a mobile in our hands, the thought of giving away our personal data and intimate thoughts and activities to brands and retailers sometimes seems quite shocking, intrusive at the very least. We spend our lives opting out of data sharing whenever we take…
-
Does ‘customer bliss’ come through ignorance or transparency?
Does ‘customer bliss’ come through ignorance or transparency? The row between Tesco & Heinz has been in the news recently. It is the same row Tesco is also having with other suppliers over the hike in supplier pricing and the knock-on effect to the retail price. Tesco has positioned itself as the customer champion, refusing…
-
Are we finally going to see sustainability transparency in fashion retailing?
in branding & visual communication, fashion accessories, footwear, ladies fashion, meaning in the retail madness, menswear, new retail, omni-channel retailing, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sustainability, telling product stories, value retailingAre we finally going to see sustainability transparency in fashion retailing? Retail Week has just reported that ASOS, Boohoo and Asda george are to be investigated by the CMA, into their misleading sustainability claims. Will we get to the truth behind Greenwashing? Firstly, i have no pre-defined view or vested interest in any of these retailers being cleared…
-
Bloom & Wild: Delivering a fragrant revolution
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, home, meaning in the retail madness, new retail, omni-channel retailing, packaging, personalisation, product suppliers, retail businesses, retail management, retail organisations, retail strategy, supply-chainsBloom & Wild: Delivering a fragrant revolution I’d recommend that we all spoil ourselves with flowers. Not, for the hell of it, and not any flowers. Just those delivered by Bloom & Wild. Bloom & Wild are now relatively established, however it does us no harm to remind ourselves of the reasons for their success so…
-
Community Tesco: ‘Chatting up’ the locals
It’s not that I have ever had any bad experiences with Tesco, but I’ve never really connected with them as a brand either. I told them as much when I met them a while ago to discuss opportunities for their Tesco Express shops. Despite having the premise of being ‘local’ there really was nothing much…
-
How to think & act like a ‘Digital-first’ brand or retailer
in analytics, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvyWhat even is a digital-first brand or retailer? What does digital-first actually mean? In essence, it is the culture and the practice, of putting digital considerations of every kind at the forefront of strategies and operations. To be digitally-led. To be digital-first. It is the key for every business now. And it is equally essential…
-
‘Distant’ online retailers are becoming ‘expert in selling’ but forgetting ‘how to give’
‘Distant’ online retailers are becoming ‘expert in selling’ but forgetting ‘how to give’ I am sure I am not the only one to have been disappointed and disgusted at the condition of some products that arrive on my doorstep, from online retailers. My latest experience was the receipt of some ladies coats from one of…
-
There’s much more to successful store concepts than interior design!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, high street planning, in-store services, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, space management, space planning, store experience, store layout, store operations, store theatre, town centre planning, visual merchandisingAre you are planning your new ‘Shop of the Future?’ Will it be more creative, more beautiful, more engaging and more exciting than ever? Well that will largely depend on whether it will be integrated and woven, more than ever, into the strategic and operational fabric of your modern retail business. The fact is there’s…
-
The 4 reasons why retailers behave ethically & ‘change for the better’
The invasion of Ukraine, as with COVID before, is showing us the ‘Ethical DNA’ of our favourite brands & retailers There are 4 reasons why retail and consumer brands behave ethically and “change for the better.” In essence they react ethically and commercially, in various combinations. Ethical perception depends on the context of the situation.…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!