Category: footwear
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Zara: moving stylishly from linear to lateral processes
Zara: moving stylishly from linear to lateral processes Linear processes push product through the system and into shops. They make money from buying & supply efficiency. Lateral processes consider at every stage the qualitative attributes of the product. They enhance and add-value to the assortment. They make money from selling. From selling more, and selling…
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Spanish Statement: Primark’s Pinnacle of Pre-eminence
in assortment structure planning, branding & visual communication, customer experience, fashion accessories, fast fashion, footwear, home, internationalisation, jewellery, kids fashion, ladies fashion, location strategy, menswear, multi-category, Pinterest Gallery, retail, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandisingThe last decade has seen the rise of Primark as a tour de force in the world of value fashion as it strides from the UK and Ireland across Spain, Germany, Italy and now to the United States. It is easy but incorrect to brand Primark as simply low prices. These it certainly has through…
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Highly Decorated: Orla Kiely Home for Heroes
Whether you know the name, the un-missable, unmistakable signature leaf pattern of Orla Kiely runs rampantly through most people’s lives like a real life creeper casting its colours and shapes on everything from stationery to lamp shades, from linen to laptop cases. The pattern evokes in its simplicity the sunny retro days of seventies consumerism…
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Personally Speaking: Anthropology for the People
in branding & visual communication, customer experience, customer-engagement, fashion accessories, footwear, home, impulse retailing, in-store services, internationalisation, jewellery, menswear, multi-category, packaging, personalisation, Pinterest Gallery, product suppliers, retail, retail brand heritage, retail businesses, retail management, retail strategy, space planning, store experience, store layout, store operations, store theatre, visual merchandising, windowsBy name and now by nature, Anthropology is a retailer for the people. There may be more commercially obvious operators who adorn their assortment with monograms and a monotony of namesakes but Anthropology is carefully personalising its parchment, customising its cushions whilst maintaining its decidedly desirable approach to product design and display. See the image…
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Larger than Life: Simply Be a Physical Presence
in assortment structure planning, branding & visual communication, customer service, customer-engagement, fast fashion, footwear, health & beauty, high street planning, ladies fashion, menswear, multi-category, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, store layout, store operations, value retailing, visual merchandisingWhilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently opened on Oxford Street in London, announcing its serious intent to compete across all channels. Simple Be’s proposition is not just as a highly successful catalogue and online apparel operator but also as…
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