Category: customer experience
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Spanish Statement: Primark’s Pinnacle of Pre-eminence
in assortment structure planning, branding & visual communication, customer experience, fashion accessories, fast fashion, footwear, home, internationalisation, jewellery, kids fashion, ladies fashion, location strategy, menswear, multi-category, Pinterest Gallery, retail, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandisingThe last decade has seen the rise of Primark as a tour de force in the world of value fashion as it strides from the UK and Ireland across Spain, Germany, Italy and now to the United States. It is easy but incorrect to brand Primark as simply low prices. These it certainly has through…
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Introducing the new book ‘Meaning in the Retail Madness’
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, disruptive retail, food & drink, health & beauty, high street planning, ladies fashion, location strategy, multi-category, omni-channel retailing, personalisation, pop-up stores, retail brand heritage, retail-regeneration, sales promotions & events, social savvy, space management, store experience, store operations, store theatre, telling product stories, town centre planning, visual merchandisingHow to be an essential retailer Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local,…
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The Land of Creativity: The Future for Visual Merchandising
The Promised Land of Creativity: The Future for Visual Merchandising There’s always much talk about the future of visual merchandising but surprisingly little about the evolution of the role of the visual merchandiser. It’s almost as though beautiful stores happen by magic. And that misconception is certainly one that still holds back the VM profession,…
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Amazon Wardrobe: Facilitating returns to drive sales
Taking the customer’s money is only half the story of retail. In fact, giving the money back is threatening to become the primary activity in an online world where the customer is now calling the shots. A landscape has formed where the customer returns at will, and the retailer picks up the bill. Buying many…
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Packing the Hackett Punch: Attending to Vending Detail
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, footwear, in-store services, leisure & sport, luxury, menswear, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, store experience, store theatre, telling product stories, visual merchandisingValue is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance…
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Hunter Gatherer: More than Just a Rainy Day
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, footwear, location strategy, Pinterest Gallery, retail, retail brand heritage, retail strategy, store theatre, telling product stories, visual merchandisingA perennial problem for any noteworthy brand with a reputation built on an icon is the development of a wider commercial proposition away from the sanctuary of its established safe-haven. Hunter rules the rainy roost for premium Wellington boot buyers and is currently circumnavigating the choppy waters of expansion developing an assortment for the wider…
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Max&Co: Fashionably Good Company
Stylish and socially sophisticated Max&Co still packs a huge punch of personality into every meticulously planned meter of its store experience. A warm welcome from manicured mannequins with lipstick, lashes and a coy curiosity immediately alerts any casual customer that this lady of the more fashionable lanes offers a lifestyle proposition both feminine, fashionable and…
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Hema Global: New Blood in New Street
in accessories, assortment structure planning, customer experience, disruptive retail, fashion accessories, health & beauty, impulse retailing, internationalisation, jewellery, leisure & sport, location strategy, multi-category, packaging, retail, retail strategy, space management, space planning, store experience, store layout, value retailing, visual merchandisingFor a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport. In the same…
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Sonic Selfridges: Big Noise in the World of Music
There are many magical corners of the Selfridges supersized store to admire and marvel at, to lose yourself in an exploration of a wondrous assortment from traditional classics to outrageous innovation. In the basement bowels of the lower ground floor through the avenue of travel accessories, luggage and literature is a gem of a…
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Microsoft Moves: New Windows on the Retail World
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, internationalisation, new retail, omni-channel retailing, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail organisations, store experience, technology & electrical, telling product storiesThere are many rhymes and reasons why brands become retailers, and the buyout of Nokia by Microsoft and the rebranding of the phone hardware has given the software giant an interesting opportunity to develop a physical store presence. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop…
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