Category: assortment structure planning
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Brit Tops: Exemplorary Contemporary
Combining classic and contemporary thinking is what Burberry Brit is all about. In boutique basements explore the icons from bygones that helped make Burberry the powerhouse brand of today. Traditional Trench with a twist, cool and customisable by button and breast, by colour and collar, lining and length to suit the coolest trend or trend…
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the customer,…
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Everything’s Coming Up Roses: Cath’s Cornucopia
in accessories, assortment structure planning, branding & visual communication, customer experience, fashion accessories, home, impulse retailing, internationalisation, multi-category, Pinterest Gallery, retail, retail management, retail organisations, retail strategy, store experience, store theatre, visual merchandising, windowsAmongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather. Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely…
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Weaving Magic: Great Lyle & Scott
Traditional Scottish knitwear brand Lyle & Scott confirms its transformation into a brand at the vanguard of contemporary youth fashion with a first flagship store on hip Carnaby Street. Straight lines and urban materials sit easily with its trendy neighbours whilst its heritage is woven beautifully into the store fabric through the warmth of wood…
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“Curated by”: In JL we Trust
‘Curated By’ is a new space in the nations most trusted retailer – John Lewis – which offers customers the chance to selectively shop key pieces from premium fashion brands. Handpicked, the first edit includes exclusives from Sacks, Pyrus, Stella Forest, Charli, Muubaa and Second Female as well as Avoca Anthology, By Zoe, Bensimon and…
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Maxximum Potential: TK Putting on the Style
in accessories, assortment structure planning, branding & visual communication, customer-engagement, fashion accessories, footwear, kids fashion, ladies fashion, leisure & sport, luxury, menswear, multi-category, Pinterest Gallery, retail, retail strategy, sales promotions & events, space management, space planning, store layout, value retailingOn the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden. The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best…
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Open: Welcome to the House of Fun
Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House is a month long pop-up experience exclusively featuring the House collection of John Lewis. The whole is housed in a two-floor space with the ground level given over to informally segmented…
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Cosmetic Changes: Original Icon Just Too Good to Eat
in assortment structure planning, branding & visual communication, customer experience, customer service, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, store experience, store theatre, visual merchandisingBeauty may be skin deep but originality knows no bounds. If you think you know Lush then take another look. Firstly take a novel idea, then create beautiful and sensual soaps, toiletries and cosmetic combinations, mould them into the most exquisite and unusual shapes and colours, and present them in the most scrumptious delicatessen imaginable…
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Smart Cookies: Every Angle Covered in Chocolat
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, internationalisation, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, space planning, store experience, store layout, telling product stories, visual merchandising“Putting Chocolate on Everyone’s Lips” physically and metaphorically is the motivation behind the marvel that is Hotel Chocolat. No bean is left unturned in its quest to make it the substance of dreams, the choice of kings and the downfall of us all. Clever packaging and powerful propositions segment the assortment into manageable chunks of…
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Wicked Company: An Invitation to Indulge
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, home, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, telling product stories, visual merchandisingNo longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistibility of its products. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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