Supply & Demand: Always driving the fortunes and misfortunes of retailers

Supply & Demand: Always driving the fortunes and misfortunes of retailers The latest retail sales figures do not make good reading. Everything from footfall to sales volumes, margins and profits are down. Behind the data the customer is quaking under the pressure of rising costs and inflation. This is the news. The reality of the ‘new normal’ after COVID is more about the balance between digital and physical sales. In-