Halfords
The Scenario:
Halfords is the biggest UK chain of car accessories retailers. Increasingly services such as car & bike maintenance, servicing and repairs have become an important revenue generator and builder of customer loyalty.
Halfords is embarking on a shop concept expansion programme that coordinates its various formats from autocentres and large retail stores to mobile mechanics and repair services.
What we did:
We worked on the retail experience of its shop format evolving it as part of Halfords expansion strategy. Developing a new vision and delivery of shop layouts, assortment segmentation, visual merchandising, visual communication, product interaction, story telling and the integration of services.
“The Halfords strategy is smart as it focuses on delivering coordinated formats in specific locations.
‘This ensures that the awareness of the brand and the maximising of an omni-channel and cross-sector proposition is fully realised in terms of sales.’
So ultimately the brand is delivering focused solutions for towns, cities and location communities. A much more efficient and commercial solution than the opening of isolated and sporadic megastores”
Tim Radley. Founder RETAILMEANING
What we achieved:
Halfords now has a new vision of its assortment based around the customer experience and storytelling.
This logic allows for a logical and attractive way to display and communicate its ranges and services across a variety of shop formats and sizes.
The enhanced storytelling also enhances product communication across channels.
What we can all learn from this…
“Focus your retail strategy of location communities!
Evolve assortments, services and shops that deliver a joined up attractive proposition.”
Tim Radley. Founder RetailMeaning