The Scenario:

Halfords is the biggest UK chain of car accessories retailers. Increasingly services such as car & bike maintenance, servicing and repairs have become an important revenue generator and builder of customer loyalty.
Halfords is embarking on a shop concept expansion programme that coordinates its various formats from autocentres and large retail stores to mobile mechanics and repair services.

What we did:

We worked on the retail experience of its shop format evolving it as part of Halfords expansion strategy. Developing a new vision and delivery of shop layouts, assortment segmentation, visual merchandising, visual communication, product interaction, story telling and the integration of services.

“The Halfords strategy is smart as it focuses on delivering coordinated formats in specific locations.

‘This ensures that the awareness of the brand and the maximising of an omni-channel and cross-sector proposition is fully realised in terms of sales.’

So ultimately the brand is delivering focused solutions for towns, cities and location communities. A much more efficient and commercial solution than the opening of isolated and sporadic megastores”

What we achieved: