pureplay Archives - VM Unleashed

“Meet your wardrobe of 2028!” – It has more Second-hand than Fast-fashion

“Meet your wardrobe of 2028!” – It has more Second-hand than Fast-fashion I love this chart! It was produced using Globaldata research and is now 5 years old. It predicts what types of retailer our fashion wardrobe will be bought from in 5 years-time, in 2028. What an appropriate time to revisit it, mid-way through the prediction timeframe, particularly because what it envisaged for clothing is largely unfolding before our-

“You Reap what you Sew!” – Do Boohoo’s woes signal the end of lazy fashion?

“You Reap what you Sew!” – Do Boohoo’s woes signal the end of lazy fashion? Extraordinary revelations from the house of Boohoo, the extreme, low-priced, pureplay, fast-fashion retailer. Amidst falling revenues, it has decreed to its suppliers that they should accept a 10% reduction in their fees for orders that are still in production. As one angry supplier confirmed. ”This is major self-harm. They are struggling to find suppliers and-

Ben Francis, Gymshark and why ‘The physical world is a great place to do business!’

Gymshark – ‘The physical world is a great place to do business!’ As you may know, I am a great advocate of Gymshark and its founder Ben Francis. For those of you who are not familiar with either, Gymshark is now one of the leading gym wear brands in the world valued at over $1 billion. It was founded barely 10 years ago by Ben Francis. Disillusioned by his choice-