Tag: #retail #retailstrategy #retailexperience #newretail #fashion #price #display #promotions #costofliving #money #value #salespromotion #shopping #merchandising #customerexperience
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Arming yourself with ‘Added-value’ propositions in the war on low price
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, meaning in the retail madness, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, supply-chains, value retailingIn these ‘cost-of-living’ times I am reminded of one of my first lessons in retail. The difference between price & value. They sound similar and considering how often the word ‘value’ is misused, as in ‘value retailers’ who are in fact ‘low price retailers,’ anyone would be excused for thinking they are the same. I’ve…
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Spanish Statement: Primark’s Pinnacle of Pre-eminence
in assortment structure planning, branding & visual communication, customer experience, fashion accessories, fast fashion, footwear, home, internationalisation, jewellery, kids fashion, ladies fashion, location strategy, menswear, multi-category, Pinterest Gallery, retail, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandisingThe last decade has seen the rise of Primark as a tour de force in the world of value fashion as it strides from the UK and Ireland across Spain, Germany, Italy and now to the United States. It is easy but incorrect to brand Primark as simply low prices. These it certainly has through…
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Primark Weighs in State Side: Entry of a Fashion Heavyweight
In a statement of international intent Primark fired its first style salvo into the soft belly of the US value fashion market with the opening of its 8,000 sqm Boston flagship. Truly a shopping space full of superlatives, the four floors are home to 530 mannequins, 84 fitting rooms, 73 cash registers and a myriad…
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