IKEA: The value of ‘groundwork’ not ‘deskwork’ . From ‘customer to community experiences!’

IKEA: ‘A lively happening’ coming soon to a place nearby There are many interesting learnings from the opening of the new IKEA shops across the globe, not least the fact that the roll-out is happening at a pace against a back-drop of shop closures, particularly amongst established chains. There is much to digest in the location of the shops, the retail and social environments that IKEA is creating around them,-

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