8th Joy of Retail Spring: Defining Omnichannel Assortments
The question “how much product should I put in my stores?” has always generated animated and healthy debate amongst retail businesses. That question, and the discussions around it, just got a whole lot more complicated as the opportunities and threats of e-commerce and true omni-channel assortment allocation has made store capacities one of the most important decisions for retailers to get right. The reduction of physical store capacities for an-
