Category: value retailing
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Anyone can sell more by reducing the price, but only the wise make money from it!
There’s a lot more to price than reducing it, even when we are living in a ‘Cost of Living Crisis!’ And in fact the clever thing is not to reduce prices, but to avoid reducing them. It is a route that is more difficult and more longer-team to achieve but it offers a sustainable strategy…
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TK Maxx. Using Visual Merchandising to make every customer’s visit into their luckiest day!
in accessories, assortment structure planning, customer experience, disruptive retail, fashion accessories, footwear, health & beauty, kids fashion, ladies fashion, meaning in the retail madness, menswear, multi-category, retail, retail businesses, retail management, retail strategy, space management, space planning, store experience, store layout, store operations, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsThe best brands make extraordinary things very simple. And the clever use of visual merchandising does not need to be complex or sophisticated to define a brand and create unique experiences. I was involved in the research for the Channel 5 documentary about TK Maxx. The interview with one of the producers made me distill…
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Arming yourself with ‘Added-value’ propositions in the war on low price
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, meaning in the retail madness, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, supply-chains, value retailingIn these ‘cost-of-living’ times I am reminded of one of my first lessons in retail. The difference between price & value. They sound similar and considering how often the word ‘value’ is misused, as in ‘value retailers’ who are in fact ‘low price retailers,’ anyone would be excused for thinking they are the same. I’ve…
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“Meet your wardrobe of 2028!” – It has more Second-hand than Fast-fashion
in accessories, analytics, assortment structure planning, brave-words, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, internationalisation, ladies fashion, leisure & sport, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, product suppliers, pureplay, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, value retailing“Meet your wardrobe of 2028!” – It has more Second-hand than Fast-fashion I love this chart! It was produced using Globaldata research and is now 5 years old. It predicts what types of retailer our fashion wardrobe will be bought from in 5 years-time, in 2028. What an appropriate time to revisit it, mid-way through…
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Keep your ‘Retail Feet’ firmly on the Ground. Physical is back with a vengeance!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, social savvy, store experience, store operations, store theatre, town centre planning, value retailing, website excellenceIt’s the time of year when the Christmas period sales results come in, and the assessment of winners and loses takes place. My own Top 5 conclusions… The top of Retail Week’s ‘Christmas trading 2022 league table’ has a strangely familiar feel to it, featuring the likes of JDSports, Greggs, Next, B&M, Sainsburys and Tesco.…
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Can we find hope for ethical retailing in the fallout from Black Friday?
in analytics, assortment structure planning, fashion accessories, ladies fashion, meaning in the retail madness, multi-category, omni-channel retailing, product suppliers, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, supply-chains, sustainability, value retailingBlack Friday is generally recognised as the epitome of mass-market retailing, a customer celebration of huge price reductions, and the shifting of eye-watering volumes of merchandise. For retailers a big blow to margins, but the salvation before Christmas in terms of units sold, and this year an opportunity to offload unprecedented unsold, unwanted overstock to…
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“2p or not 2p:” What is the point of Ultra-Fast Fashion?
in assortment structure planning, fashion accessories, footwear, ladies fashion, meaning in the retail madness, menswear, product suppliers, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, supply-chains, sustainability, value retailingThis story begins with a Channel 4 documentary behind the scenes of the world’s largest ultra-fast fashion retailer. Against a backdrop of endless working hours and horrendous working conditions, apparently each worker earns as little as 2p for every garment they stitch and sew! The next chapter takes us to the inventory bloodbath of what…
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Discover a ‘Five-Star Christmas: “Meaning in the Retail Madness”
in accessories, analytics, assortment structure planning, branding & visual communication, brave-words, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, social savvy, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, store theatre, store-videos, supply-chains, sustainability, technology & electrical, telling product stories, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, website excellence, windows“An excellent read *****” “Valuable reference for anyone in retail *****” “This book is more relevant now than ever! *****” ‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are…
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Should ‘recyclable trump recycled’ in the product design & buying lottery?
in assortment structure planning, disruptive retail, fashion accessories, footwear, home, kids fashion, ladies fashion, leisure & sport, luxury, meaning in the retail madness, menswear, new retail, product suppliers, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, value retailingShould ‘recyclable trump recycled’ in the product design & buying lottery? Surely, as customers we must educate ourselves, and teach the businesses that make our ‘stuff’ that truly and literally ‘enough is enough’ It is correct to prioritise ‘keeping product out of landfill’ This is most important. That is why the evolution of resell, remaking,…
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So, ‘clothing rental’ is only commercially viable for expensive outfits worn on posh occasions? Think again!
in accessories, customer service, disruptive retail, fashion accessories, impulse retailing, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, value retailingSo, ‘clothing rental’ is only commercially viable for expensive outfits worn at posh occasions? Think again! To make clothing rental work it must be a commercial success for both the retailer and the customer. If either party loses out, then the business model will simply not work. With that in mind, perhaps you’ve been under…
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